Noona and Roxie Nafousi bring ambition, identity and family into a candid conversation at TODA.
- Noona Nafousi hosts an evening exploring identity, leadership and ambition.
- Author Roxie Nafousi joins her sister for an intimate conversation.
- Guests can bring Manifest or Confidence for signing after the event.
- The live experience takes place at TODA on 26 October.
A successful career can look impressive on paper while feeling very different behind closed doors. Long workdays, constant decisions and the pressure to keep achieving can leave even ambitious people wondering what success actually means to them. That question sits at the centre of the Limitless Dubai event, where sisters Noona and Roxie Nafousi will meet a live audience on 26 October to talk about the beliefs, relationships and identities that shape how people lead and live.
For Dubai professionals balancing demanding careers with personal ambitions, the conversation offers a chance to pause the usual productivity talk. Hosted at the Theatre of Digital Art (TODA) in Madinat Jumeirah, the evening moves beyond goal-setting to explore what drives achievement, and what can quietly get in its way. Expect honest reflection.
From leadership meetings to conversations over coffee after work, questions about confidence and purpose often surface when people have space to speak candidly. Noona Nafousi brings a corporate perspective shaped by two decades in executive search, where she saw senior leaders reach the top while struggling with burnout and disconnection. Those experiences led her towards neuroscience, psychology and human behaviour.
Her work now centres on leadership development through Neo Noor and her framework, The Limitless Leader Codes, which encourages executives, founders and teams to lead from identity rather than performance. The distinction matters. It asks people to look beyond job titles and external approval.
Joining her is Roxie Nafousi, the bestselling author of Manifest: 7 Steps to Living Your Best Life and Confidence. Known for her work on self-belief and manifestation, Roxie has also delivered workshops and talks for organisations including Google, Meta, Condé Nast and Estée Lauder. Her perspective brings personal growth into the conversation, connecting ambition with the stories people tell themselves about what they can achieve.
Sibling conversations can be unusually revealing. Shared memories, family expectations and years of knowing each other often bring a different honesty to discussions about identity. At TODA, the sisters will draw on their shared upbringing and different professional paths to explore how family influences self-belief, leadership and ideas of success. This is personal.
The setting adds to the format. Rather than a conventional conference presentation, the evening is planned as an immersive experience at Madinat Jumeirah, with space for a more direct connection between speakers and audience. Doors open at 6:30 PM, and attendees can bring copies of Manifest or Confidence for signing.
The timing also speaks to a wider interest in personal development across the UAE, where self-improvement remains a priority for many people setting goals for the year ahead. For those tired of advice focused only on doing more, this discussion asks a different question: who are you becoming while you pursue success?
Taking place on Monday, 26 October, tickets start at AED 280 plus VAT. For an evening that brings leadership insights together with a candid sister-to-sister conversation, book a place through the official ticketing page and arrive ready to reflect!
To book your tickets, please visit https://tickit.co/events/XDGUFQXDZHv4w4a7TPTS.
Instagram: @limitlessbynoona
