- Jubilee Park, Al Forsan Park, and Dubai Millennium Amphitheatre join Live Nation portfolio.
- Year-round programming blends global music, art, and community experiences.
- Partnership focuses on accessibility, creativity, and cultural connection in Dubai.
- Sustainability standards set new benchmarks for events in the UAE.
Dubai’s cultural heartbeat is getting louder. Live Nation Middle East, in partnership with UAE-based creative agency BRAG, has officially joined forces with Expo City Dubai to manage three of its premier venues. Jubilee Park, Al Forsan Park, and Dubai Millennium Amphitheatre will now host a steady calendar of entertainment that spans music, art, sport, and community gatherings.
Each venue offers its own personality. Jubilee Park, with a 12,000-person capacity, is built for large-scale festivals and global icons. Al Forsan Park, holding 5,000, invites cultural celebrations and family-friendly activities. For more intimate performances, the Dubai Millennium Amphitheatre offers a 2,000-seat stage where emerging artists and local voices can shine. Together, they form a flexible platform that meets the diverse creative needs of Dubai’s growing audience.
The partnership reflects a shared ambition to make entertainment more accessible and more dynamic.
- Amna Abulhoul, Executive Creative Director at Expo City Dubai, highlighted the city’s mission to inspire and bring people together through culture and creativity.
- Ramzi Nakad, CEO & Creative Director at BRAG, emphasized the venues as blank canvases ready for festivals, showcases, and innovative brand activations.
- James Craven, President of Live Nation Middle East, called Expo City a future hub for international talent, powered by Live Nation’s global reach and BRAG’s local expertise.
In alignment with the UAE’s Net Zero 2050 Strategy, the venues are introducing new sustainability measures. These include carbon footprint tracking, zero waste to landfill, reduced food waste, renewable energy adoption, and eliminating single-use plastics. The move sets a precedent for the region’s entertainment industry, positioning Expo City Dubai as a leader in responsible event hosting.
The venues are no strangers to big moments. They have already hosted global names such as Jungle, Tiesto, Amr Diab, Adnan Sami, and Rahat Fateh Ali Khan, alongside immersive festivals like Untold Music Festival, ELROW, Break the Block, and FIFA Fan Zone. With this new partnership, the stage is set for even more ambitious programming that reflects Dubai’s role as a global cultural crossroads.
Expo City Dubai is shaping up to be the region’s ultimate live entertainment destination. With Live Nation and BRAG steering the vision, audiences can expect a mix of world-class talent, creative community showcases, and events designed with sustainability at their core!
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