- Magadan introduces smashable Bear on Ice dessert for summer fun.
- Every guest gets a scratch card with guaranteed prizes and perks.
- Prizes include sparkling grape, dining discounts, brunch, Chebureki access.
- Pinskiy Card winners get 20% off across Pinskiy & Co restaurants.
Summer dining in Dubai just got a playful twist thanks to Magadan’s latest experiences. Guests can crack open crystal-clear ice blocks to reveal decadent chocolate bears, indulge in raspberry mousse, and take home memorable moments. Each visit promises instant joy, with guaranteed scratch-card wins ranging from bubbly treats to exclusive dining access. With bold flavours and interactive fun aligning with the experiential dining trend, Magadan is tapping into what diners crave most this summer.
Magadan’s Bear on Ice dessert isn’t just food, it’s theatre. Diners smash frozen cubes to release chocolate bears hidden inside molded ice. It’s a talking point, a photo opportunity, and a dessert all at once. While Instagram-friendly desserts are everywhere, this one taps into the rising experiential dining trend, where restaurant visits become shareable moments.
On top of that, every diner receives a scratch card with no catch and guaranteed prizes. From sparkling grape bottles and 20% discounts to brunch for two and VIP access to Chebureki nights, prizes are instantly redeemable. Magadan is not just feeding appetites; it’s offering a mid-meal thrill.
Magadan is also sweetening the deal with the Pinskiy Card, offering 20% discounts across all Pinskiy & Co venues globally for lucky winners. That includes dining at Novikov Bodrum, Ava Bistro, and Le Pigeon. It’s more than an offer, it’s an invitation to explore a world of eclectic, high-energy dining with brand loyalty at its core.
This aligns with what hospitality experts identify as a key 2025 trend: diners are looking for interactive dining, multi-sensory engagement, and guaranteed value.
Dubai’s restaurant market is overflowing with options. Magadan’s summer offering stands out by delivering curated moments, both sensory and social. The smash-to-reveal dessert and scratch prizes spark joy and prompt shareability, especially among Millennials and Gen Z diners who drive experiential dining preferences (42 percent interest noted in the US).
Magadan’s summer splash offers more than seafood, it’s a celebration of shared experiences and instant rewards. From cracking ice for chocolate bears to winning scratch prizes, each meal is a story in the making. Reserve your spot via OpenTable and dive into summer with playfulness and flavour!
Instagram: @magadandubai
