The Dubai-based private office brings business, culture and institutional relationships together to move ambitious projects forward.
- Maya Touati Advisory works across strategy, culture and international partnerships.
- The Dubai-based platform supports family offices, institutions and organisations.
- Founder Maya Touati also established independent think tank Madar Institute.
- Its work spans research, cultural strategy and selected special mandates.
Some ideas are too complex to fit neatly into a single industry. A cultural initiative may need institutional backing, a business concept may depend on international partnerships, and a family office may need expertise that extends beyond conventional financial advice. In Dubai’s internationally connected business community, Maya Touati Advisory enters this space with a model built around bringing strategy, culture and institutional relationships together.
Behind ambitious projects, there is often a long list of moving parts: defining the vision, finding the right collaborators, understanding cultural context and turning conversations into a workable plan. Maya Touati Advisory has been established to help businesses, family offices, institutions and purpose-led organisations navigate these layers across sectors and markets. Its approach is selective. The focus is on projects that need more than advice from the sidelines.
The Dubai-based private office works across strategic advisory, institutional relations, cultural and knowledge strategy, project development, partnerships, new ventures and selected special mandates. Depending on the assignment, that can mean shaping a concept, building relationships with relevant institutions, developing programmes or bringing specialist expertise into the room. Each project has its own requirements. The aim is to give a strong idea a credible structure and a clearer route towards implementation.
For family offices and organisations working across borders, relationships can matter as much as the original concept. A project may need to make commercial sense while also understanding the institutions, communities and cultural settings around it. Founder Maya Touati has positioned the Advisory around precisely these intersections, with senior involvement and a deliberately selective approach to its work.
Ideas gain a different kind of value when people from different disciplines have space to challenge them. Madar Institute, an independent think tank and cultural and knowledge platform founded by Touati, offers one example of this thinking in practice. Developed through the Advisory, it brings together thinkers, creators, institutions and decision-makers through research, publications, strategic dialogues, institutional roundtables, university exchanges and public programmes.
Even its name carries a sense of direction. In Arabic, Madar refers to an orbit, the point around which a system moves. The institute organises its work around five pillars: Minds, Access, Dialogue, Action and Resonance, together forming the acronym M.A.D.A.R. The structure connects ideas with exchange and practical engagement.
Beyond Madar Institute, the Advisory also supports selected family office projects and works with organisations on cultural, institutional and place strategy for major developments. These assignments can involve research, concept development, partnerships and programme design. For Dubai’s international network of business owners and institutions, the proposition is a considered one: bring the right people and perspectives together early, then build towards something that can endure.
To learn more about Maya Touati Advisory and its work, follow the platform’s official updates as they become available. Its next chapter will be shaped by the projects it helps move from ambition to action.
