- Samra Origins Tanzania capsules debut in the UAE this September.
- Vertuo Pop machine bearing Samra branding arrives in October for fans.
- Mount Kilimanjaro beans offer bright fruit notes with gentle cereal finish.
- Collection also includes branded accessories and a limited edition travel tumbler.
Coffee has always been more than a morning ritual, and Nespresso’s latest collaboration with The Weeknd proves it. Launching in the UAE this September, the Samra Origins collection brings together artistry, heritage, and craftsmanship in every sip. Named after The Weeknd’s mother, Samra, the collection celebrates personal rituals while inviting fans to experience coffee as a creative force.
At the center of this launch is the Samra Origins Tanzania coffee, a 100% washed Arabica sourced from the Mount Kilimanjaro region. The blend balances vibrant fruit notes with subtle dry cereal flavors, creating a smooth yet memorable taste. It will be available for both Original and Vertuo systems, giving coffee lovers a versatile experience across brewing styles.
The collaboration is also making a statement beyond the cup. A special edition Vertuo Pop machine carries the Samra Origins branding, paired with accessories like an exclusive tumbler and travel mug. The design palette reflects The Weeknd’s modern aesthetic while maintaining Nespresso’s signature sophistication.
Availability is staged across the coming months. In September, UAE boutiques and online channels will release the Samra Origins Tanzania capsules and accessories. October introduces the branded Vertuo Pop+ machine, followed by the Vertuo capsules in November, ensuring the collection maintains excitement throughout the season.
For Abel Tesfaye, known globally as The Weeknd, the project is deeply personal. Coffee has long been part of his upbringing, and this collaboration honors both his family story and his artistic vision. As he explains, starting a coffee brand was a natural extension of his connection to the ritual, and partnering with Nespresso offered the reach and integrity he sought.
Philipp Navratil, CEO of Nespresso, highlights how the partnership reflects the brand’s mission to connect people through taste and creativity. By combining exceptional coffee quality with The Weeknd’s artistry, the Samra Origins collection stands as both a product line and a cultural moment.
With its phased rollout, this collaboration offers coffee fans in the UAE more than just a caffeine fix. It is an invitation to enjoy artistry in everyday rituals and to savor a deeper connection with coffee.
Samra Origins Tanzania and its exclusive collection invite coffee lovers to explore a blend of heritage, flavor, and design. Shop the new releases this fall at Nespresso boutiques and online in the UAE!
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