• Nespresso UAE partners with UAERG to elevate the UAE’s F&B sector.
  • Adil Khammar joins UAERG’s advisory board alongside industry leaders.
  • The collaboration drives knowledge-sharing, innovation, and hospitality excellence.
  • Nespresso UAE debuts as the exclusive coffee sponsor at UAERG Open Day.

The UAE’s food and beverage sector is about to get an upgrade, thanks to a powerhouse collaboration between Nespresso UAE and the UAE Restaurants Group (UAERG). This strategic partnership, officially signed on February 10, 2025, during the UAERG Open Day at the Dubai Chamber of Commerce Headquarters, marks a major step toward raising service standards, fostering innovation, and strengthening the UAE’s reputation as a global gastronomic hub.

As a Platinum Sponsor, Nespresso UAE is set to bring its global expertise in premium coffee experiences to over 2,000 F&B outlets across the UAE, working alongside restaurateurs, hospitality professionals, and industry leaders. By combining Nespresso’s innovation and commitment to excellence with UAERG’s deep-rooted connections in the local market, this collaboration is expected to drive meaningful change through knowledge-sharing, networking, and industry-wide activations.

Adding to the impact, Adil Khammar, Country Managing Director of Nespresso UAE, has joined UAERG’s advisory board, standing alongside influential names from IFFCO, Bateel, Foodiva, Emirates Culinary Guild, and the Global Restaurant Investment Forum (GRIF). With quarterly meetings planned, the board will delve into key industry trends, helping shape the future of the UAE’s F&B landscape.

This partnership extends beyond coffee—it’s about transforming the way the UAE’s hospitality sector operates. Nespresso UAE will actively participate in industry discussions, knowledge-sharing sessions, and exclusive activations, ensuring that F&B businesses have access to the latest insights, trends, and innovations.

“As the UAE continues to solidify its position as a global culinary hub, we see this partnership as a bridge between global excellence and local market expertise. Nespresso is committed to enhancing hospitality experiences, and through this collaboration, we aim to foster growth, innovation, and sustainability across the industry,” said Adil Khammar, Country Managing Director of Nespresso UAE.

The excitement is shared by Amit Nayak, Vice Chairman of UAERG, who called the partnership an “exciting step forward,” bringing together an internationally renowned brand with local hospitality pioneers to drive the sector forward.

The UAERG Open Day, a pivotal industry event bringing together government bodies, hospitality leaders, and F&B visionaries, served as the official launchpad for this collaboration. Nespresso took center stage as the exclusive coffee sponsor, offering guests a curated coffee experience that underscored its dedication to elevating hospitality standards.

With this dynamic alliance in place, Nespresso UAE and UAERG are set to redefine the future of the country’s F&B sector, ensuring that hospitality businesses not only meet but exceed guest expectations in service, sustainability, and innovation.

For more details on UAERG, visit www.uaerg.ae.