FUJIFILM Corporation has once again pushed the boundaries of instant photography with the launch of their high-end model, the INSTAX mini 99™. This new addition to the beloved INSTAX series brings a blend of nostalgic charm and cutting-edge technology to the Middle East market, promising to redefine the way we capture and cherish moments.
Building on the success of the INSTAX mini 90™, the mini 99™ introduces innovative features that elevate the instant photo experience. The new Color Effect Control and Vignette Mode are at the heart of this evolution, offering users a broader spectrum of creative expression. The Color Effect Control utilizes LED lights to apply different colors directly to the film, resulting in six unique color variations that change with the shooting conditions. Meanwhile, the Vignette Mode reduces exposure around the edges, focusing attention on the center of the image for a dramatic, artistic effect.
The INSTAX mini 99™ isn’t just about advanced features; it’s also about style and comfort. The camera’s body boasts a leather-like matte texture, providing a premium feel and a classic look. The intuitive design includes a lens ring for adjusting power and focal length, and a side dial for light and brightness settings, ensuring that even analog enthusiasts will appreciate its usability.
Fujifilm has equipped the mini 99™ with diverse shooting modes to suit any scenario. Whether you’re capturing the vast landscape, close-up details, indoor settings, or fast-moving subjects, this camera has you covered. The Brightness Control offers five levels of adjustment, allowing users to fine-tune their images from high-key to low-key. Additionally, the Double Exposure and Bulb modes provide options for experimental and creative shots that stand out.
Coinciding with the launch of the mini 99™, Fujifilm introduces the PHOTO SLIDE mini-format film. Inspired by the nostalgic photo slide mounts, this film enhances the creative possibilities offered by the new camera, making every print a unique masterpiece.
In today’s digital age, sharing your analog moments has never been easier. The newly updated INSTAX UP! app allows users to scan and save their INSTAX prints on their smartphones, preserving the gentle tonality that is characteristic of INSTAX photos. The new Album function lets you group your photos by theme and share your favorite collections on social media, merging the tangible and digital worlds seamlessly.
The INSTAX mini 99™ is now available across all MENA markets at USD 199 (excluding VAT). In the UAE, you can find it at Grandstores and xcite.com, while in KSA, it’s available on Noon and Amazon. For those in Kuwait and Qatar, it’s available on xcite.com and electronyat.qa respectively.
For more details, visit INSTAX or check out their Instagram @fujifilminstaxme.