• Experience MINI’s seven unique driving modes through immersive sensory rooms.
  • Discover iconic MINI models: Aceman, Countryman, and Cooper 3-Door.
  • Enjoy family-friendly, Instagram-worthy moments at Alserkal Avenue’s The Yard.
  • Dive into interactive MINI experiences on November 2 and 3, 2024.

Get ready for an immersive experience like no other as the MINI-EVerse pops up at Alserkal Avenue’s The Yard, Concrete on November 2 and 3, 2024. Hosted by AGMC and MINI Middle East, this event is more than a car showcase; it’s a celebration of everything that makes MINI iconic, featuring a journey through seven unique spaces that bring the MINI brand’s personality to life.

Each of the seven MINI rooms offers a fresh take on MINI’s driving modes, transforming the spaces into an exciting journey for visitors. Imagine stepping into Core Mode, where the MINI spirit comes alive, or wandering through Green Mode, a tranquil MINI forest filled with lush, eco-inspired touches. For adrenaline seekers, Go-Kart Mode brings the thrill of MINI’s sporty essence, while Balance Mode infuses calm, creating a space for relaxation. Fans of vibrant experiences will find Vivid Mode a treat for the senses, and in Personal Mode, guests leave with unique MINI-inspired items.

Visitors will have the chance to interact with three iconic MINI models on display: the MINI Aceman, MINI Countryman, and the MINI Cooper 3-Door. Each model highlights MINI’s versatility and charm, showcasing why it’s one of the most beloved brands worldwide. Whether you’re a MINI enthusiast or just looking for a memorable family outing, this pop-up promises a captivating day filled with Instagrammable moments, sensory surprises, and an up-close look at MINI’s distinctive character.

Event Details
  • When:
    • Saturday, November 2 – 4 pm to 10 pm
    • Sunday, November 3 – 10 am to 10 pm
  • Where: The Yard, Concrete, Alserkal Avenue, Dubai

Don’t miss this immersive, family-friendly event that lets you experience the true essence of MINI. Save the date and be ready for an adventure!

For more information, visit MINI Middle East’s official website or Alserkal Avenue’s event page.