Panasonic Marketing Middle East & Africa (PMMAF) has embarked on an ambitious growth strategy for the MEA region, unveiling its exciting plans to expand its market share and cater to the evolving needs of customers. With a focus on cutting-edge technology, sustainability, and exceptional customer experiences, Panasonic aims to make a significant impact in the region and set a new benchmark for excellence.
Panasonic’s recent annual regional convention held in Dubai showcased the brand’s remarkable performance in FY2022. With impressive growth across various categories, including Health and Hygiene related consumer appliances, Panasonic has firmly established itself as a leader in the market. Among the standout solutions were the Garment Steamer, Nanoe Hair Dryer, Healthy Air Frying Microwave Ovens, and the Bagless Canister and Detachable eXtreme Series Tank vacuum cleaners, each boasting remarkable growth rates.
Furthermore, Panasonic’s innovative Nanoe-X and R32 refrigerant Residential Air Conditioner range proved to be a resounding success, with exceptional growth in the Omani market. These solutions feature advanced purification technology and eco-friendly refrigerants, aligning with the brand’s commitment to sustainability.
Looking ahead to 2023, Panasonic is committed to expanding its presence in key markets, investing in research and development to develop locally-fit products and solutions, and enhancing its sustainability initiatives. The brand’s strategic plan also includes the highly anticipated second edition of the Panasonic Influencer Affiliate Program (PIAP). This online initiative partners with social media influencers to drive engagement with customers and empower consumers to live their best lives.
Mr. Hiroyuki Shibutani, Managing Director of PMMAF, expressed enthusiasm about the region’s positive prospects and affirmed Panasonic’s commitment to meeting the needs of customers. As the Middle East and Africa undergo rapid urbanization and smart city transformations, Panasonic aims to provide cutting-edge technologies that enhance smart living aspirations while ensuring safety, health, and environmental sustainability.
In its pursuit of excellent customer service, Panasonic is taking significant steps forward. The brand will open a state-of-the-art Regional Parts Center in Dubai, optimizing parts availability to reduce repair time and enhance customer satisfaction. Additionally, the Panasonic Customer Service Strategy Conference will bring together the brand’s service technicians, providing them with the latest updates and recognizing their exceptional skills through the Regional Technical Olympics.
Building on the success of its inaugural run, the Panasonic Influencer Affiliate Program (PIAP) returns to elevate customer communication. The program invites social media influencers across the Middle East to create engaging content about Panasonic’s innovative products. Twenty-five selected influencers will have the opportunity to review and share their experiences, while the top five with the highest engagement rates will be honored as the Panasonic Middle East & Africa ‘Influencer of the Year’ Award recipients.
Panasonic continues to prioritize research and development to meet local needs and enhance living and working spaces. In 2023, the brand plans to introduce an impressive lineup of 92 new products. These innovations align with the pillars of Outer Wellbeing, Inner Wellbeing, and Spatial Wellbeing, offering solutions that contribute to people’s overall wellbeing.
From beauty and grooming products to efficient kitchen appliances, Panasonic’s commitment to innovation and quality remains unwavering. Underpinning its success is a dedication to safety, durability, efficiency, and effectiveness, backed by rigorous testing and stringent quality assurance checks.
With more than 300 business associates from over 20 countries in attendance, the event in Dubai showcased Panasonic’s extensive range of products, including AC, AV, Kitchen & Home Appliances, and Health & Beauty. As Panasonic accelerates its growth strategy, the brand’s commitment to Create Today and Enrich Tomorrow underscores its mission to provide exceptional solutions, make a positive impact on society, and shape a better, more sustainable future.
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