- Patchi celebrates 40 years of legacy in the UAE.
- The Dubai Police Officers Club boutique features self-checkout innovation.
- “Al Bayt Baytak” embodies Arab hospitality and community warmth.
- CEO Oussama Choucair shares heartfelt reflections on UAE partnerships.
In a heartfelt celebration of its 40-year journey in the UAE, Patchi has unveiled a reimagined boutique at the Dubai Police Officers Club, beautifully embracing the theme “Al Bayt Baytak” (Our Home is Your Home). This latest venture reflects the essence of Arab hospitality and the enduring partnership between Patchi and Dubai Police, solidifying its role as a cherished part of the community.
The boutique isn’t just a store—it’s an experience. Designed with innovation at its core, it introduces a seamless self-checkout feature, catering to the modern shopper while maintaining the warmth and charm of a home-like environment. Customers can browse freely, supported by accessible customer care, in a space that redefines the art of gifting and indulgence.
Speaking about this milestone, Oussama Choucair, CEO of Patchi, described the concept as a heartfelt expression of love and respect for the UAE and its people. “Al Bayt Baytak is more than a tagline; it’s a tribute to the legacy of connection and trust that Patchi shares with Dubai Police and the broader UAE community. It’s a vision born from passion and gratitude for the UAE’s rulers, its people, and its enduring values of hospitality and togetherness,” he shared.
This boutique not only celebrates the past but also offers a glimpse into Patchi’s future—one focused on sustainability, innovation, and creating memorable “heartmade” moments. It symbolizes the brand’s unwavering commitment to fostering belonging and joy through its artisanal chocolates and thoughtfully designed spaces.
As Patchi embarks on the next chapter of its journey, the Dubai Police Officers Club boutique stands as a testament to its values, honoring its legacy while paving the way for countless new moments of connection and delight.
To experience the warmth and elegance of “Al Bayt Baytak”, visit Patchi’s official website and explore the boutique that redefines chocolate gifting.