Pepsi unveiled its first major visual identity change in 14 years on March 1, 2024, with a dazzling display at Ain Dubai, the world’s tallest observation wheel. This global launch signifies a new era for the iconic beverage brand, showcasing a modern and dynamic logo that resonates with the spirit of a new generation.
Beyond the stunning light show, Pepsi is offering immersive experiences for fans in Dubai. A pop-up booth set up in Jumeirah Beach Residence (JBR) promises an unforgettable fusion of light, music, and engaging activities. This activation embodies Pepsi’s “Thirsty for More” philosophy, celebrating those who embrace new adventures and experiences.
The new logo incorporates vibrant electric blue and black, reflecting a contemporary edge while paying homage to Pepsi’s heritage. This change signifies the brand’s unwavering commitment to innovation, design, and storytelling, promising exciting collaborations and captivating events throughout the year.
“Our new visual identity brings life to our ‘Thirsty for More’ platform, encouraging people to try new things and live new experiences,” said Karim El Fiqi, Senior Vice President and Chief Marketing Officer at PepsiCo AMESA. “We’ve always been a bold brand that challenges the status quo and puts enjoyment first.”
“This digital installation at Ain Dubai symbolizes the timeless spirit of Pepsi and our dedication to staying ahead of the curve,” added Mira Medhat, Beverages Head of Marketing – Gulf. “Our commitment to innovation and creating moments of unapologetic enjoyment is unwavering.”
Pepsi invites its fans in the UAE to stay tuned for more unforgettable experiences throughout the year, as they continue to champion the spirit of those who embrace new adventures and quench their thirst for life.
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