- Artisanal breads and pizzas anchor an all-day Milan-inspired café experience
- La Piazza seating turns casual visits into social dining moments
- From espresso mornings to evening bites, every moment feels intentional
- Dubai Mall gains a new go-to for authentic Italian comfort
Midday at Dubai Mall usually means quick lunches and hurried coffee runs. But lately, there’s a different rhythm building inside the mall, one that feels slower, warmer, and unmistakably Italian. As Dubai diners lean toward experiential cafés where food meets atmosphere, spaces that invite repeat visits are becoming the new standard.
The authentic Milanese bakery and café has officially opened its flagship at Dubai Mall, bringing the everyday spirit of Milan to one of the city’s busiest destinations, in partnership with Alshaya Group. It’s more than another café opening. It’s a lifestyle spot built for mornings that start with espresso and evenings that end with pizza slices shared across the table.
Dubai’s dining scene has been shifting toward places that feel personal, where guests can drop in multiple times a day without it feeling repetitive. Princi leans into that idea with an all-day artisanal menu rooted in Italian tradition, from freshly baked breads and pastries to salads, pizzas, and desserts made with premium ingredients. Simple food. Serious care.
Inside, the space reflects Princi’s signature La Piazza concept, inspired by Milan’s social food culture. Tables flow into communal seating, creating a setting where solo coffee drinkers, friends catching up, and families on mall days all feel equally at home. Short stops turn into longer stays.
Founder Rocco Princi describes the brand as a reflection of Milan’s rhythm, discipline, and warmth, built on the basics of water, flour, fire, and time. That philosophy carries through every detail, from chef-led craftsmanship to the way dishes arrive fresh throughout the day. It feels intentional without being precious.
The Dubai flagship also marks a regional milestone for Princi following its debut in Kuwait, reinforcing the brand’s global growth while staying rooted in authenticity. According to John Hadden, the opening reflects Alshaya’s focus on bringing world-class culinary experiences to the region, and Princi fits neatly into Dubai’s appetite for premium yet approachable dining.
What makes Princi stand out is how naturally it fits into daily life. Stop by for a quick cappuccino. Return for lunch. Come back later for something sweet. It’s designed for repeat visits, not special occasions only. Easy comfort. Everyday luxury.
In a city that moves fast, Princi offers a moment to pause.
Whether you’re craving artisan bread, a proper Italian coffee, or a relaxed place to gather, Princi Dubai Mall delivers. Visit the new flagship and experience Milan’s café culture right in the heart of Dubai!
Instagram: @princi.mena
