• PUMA revives the iconic Speedcat with exclusive activations in Dubai & KSA.
  • Lulu & The Beanstalk launches a limited-time Speedcat Menu in Dubai.
  • Saudi artist Rex Chouk creates a collectible Speedcat vinyl figure.
  • Speedcat shoes drop on February 6 at PUMA stores and online.

The PUMA Speedcat, a sneaker born on the racetrack and embraced by street culture, is making its highly anticipated return—this time, with a cultural twist. Reviving the early 2000s icon, PUMA is rolling out two exclusive activations in Dubai and Saudi Arabia, blending fashion, art, and food in a way that speaks directly to today’s trendsetters. More than just a shoe, the Speedcat is a statement—one that merges heritage with contemporary subcultures.

In Dubai, the relaunch takes an unexpected turn into the culinary world with a partnership at Lulu & The Beanstalk. For four days, the Speedcat Menu will serve up limited-edition meal combos in specially designed packaging, offering diners a chance to win a free pair of Speedcats through a scratch-card system. The exclusivity of this promotion—running from February 5 to 8 between 6 PM and 11 PM—adds to the hype, making every meal a thrilling experience.

Meanwhile, in Saudi Arabia, PUMA is collaborating with contemporary artist Rex Chouk, known for his bold and vibrant depictions of Saudi life. His signature character will be transformed into a limited-edition Speedcat vinyl figure, dressed in the sneakers and PUMA apparel. These collectible figures will be available at select stores in Jeddah, Riyadh, and Dammam from February 6 to 24—offering sneaker enthusiasts and art collectors alike a chance to own a piece of this cultural crossover.

The Speedcat isn’t just a comeback—it’s a movement. From its origins as an F1 staple in 1999 to its rebirth in today’s fashion-forward era, the sneaker continues to evolve, embraced by a new generation of creatives and trendsetters. As PUMA intertwines sport, art, and lifestyle, the Speedcat’s revival isn’t just about footwear—it’s about culture, identity, and the stories we wear.

Get ready to claim your pair at PUMA stores, PUMA.com, and select retailers from February 6. Keep an eye on PUMA’s social channels for updates on these exclusive activations and how to secure your Speedcat before they disappear.