- AGMC is now the exclusive distributor for the rugged INEOS Grenadier 4X4 in the UAE.
- The regional debut of the extreme Trialmaster X LETECH is happening at D3 pop-up.
- Grenadier models feature BMW B58 engines and uncompromised comfort for rugged adventures.
- The partnership reinforces commitment to the UAE’s essential 4X4 market and aftersales support.
Dubai’s driving culture demands vehicles that are equal parts rugged performance and reliable luxury. The award-winning INEOS Grenadier 4X4, a British-engineered powerhouse, is now officially in the UAE market. AGMC has partnered with INEOS Automotive to become the exclusive distributor, setting the stage for a new chapter in premium off-roading. This alignment ensures that the purpose-built vehicle is backed by a trusted network, essential for conquering the nation’s challenging terrain.
The launch signals a significant milestone, opening with a boutique pop-up showroom at the prestigious Dubai Design District (D3) until December 14th. This location deliberately highlights the Grenadier’s design ethos: a rugged, purpose-built vehicle that speaks to sophisticated drivers seeking substance over excessive gadgetry.
The Grenadier line-up is built for the dunes and mountains. All variants are powered by the award-winning 3.0-litre turbocharged inline-six BMW B58 petrol engine, delivering 282 hp. AGMC will debut the exclusive portal axle INEOS Grenadier Trialmaster X LETECH, a specialist conversion that promises to be a game-changer for off-roading enthusiasts in the Middle East. Beyond the standard model and the premium Fieldmaster (refined leather interior), the Trialmaster is equipped with BFGoodrich All-Terrain tires, utility rails, and an access ladder for extreme, vibrant adventures. Dan Balmer, Regional Director of INEOS Middle East & Africa, confirmed the brand is taking “the next key steps essential for continued growth and success” in the region.
AGMC’s exclusive distributorship means the relationship continues long after the purchase. Dr. Andreas Schaaf confirmed that AGMC’s decades of experience and aftersales network will fully support all existing and future INEOS Automotive customers, ensuring reliable service from highly trained technicians starting this December.
The brand’s commitment to premium quality extends to the limited-edition Grenadier Detour by Arcane Works. Limited to just 200 vehicles, this custom model enhances off-road capability with exclusive British craftsmanship, including fine grain leather seats and cashmere wool headliners. This ultimate customization option appeals directly to the aspirational buyer who demands both utility and luxury. The versatility is clear across the range, with the Quartermaster pick-up also available in various trims, ready to serve as a reliable workhorse or a sophisticated weekend adventurer.
The partnership between AGMC and INEOS Automotive guarantees that the Grenadier 4X4 will be supported by unparalleled expertise and aftersales care in the UAE. Visit the D3 pop-up showroom to experience the full line-up and witness the perfect fusion of pure off-road capability and British refinement.
Visit the D3 pop-up showroom to explore the INEOS Grenadier line-up and speak to AGMC sales representatives today!
