• UAE’s largest MMI store now open in Ras Al Khaimah
  • Exclusive Le Clos lounge offers luxury spirits and expert guidance
  • Launch party on April 19 features DJs, giveaways, and discounts
  • Interactive shopping with engravings, games, and gourmet bites

If Ras Al Khaimah wasn’t already on your weekend radar, MMI just gave you a very good reason to reroute. Formerly known as Al Hamra Cellar, the all-new MMI RAK has emerged from its makeover with more than a new look—it’s now the UAE’s largest MMI store, and it’s redefining what a retail experience can be.

This isn’t your typical booze run. Think walk-in beer chillers that double as cold escapes, a Le Clos lounge of luxury spirits with somm-level advice on tap, and the country’s most extensive fine wine collection ready to be uncorked. Add in bottle engraving, prize-winning games, and a Costa cart slinging gourmet bites and brews, and yeah—you’re not leaving empty-handed (or hungry).

The launch party on April 19? It’s the vibe. With live DJs, giveaways that include everything from speakers to staycays, and steep discounts across the board, MMI is inviting the entire Northern Emirates to taste, explore, and win. Whether you’re a seasoned collector or a curious browser, this flagship isn’t just a store—it’s an experience curated to surprise.

Designed for convenience but dripping with class, MMI RAK is the kind of destination where even errands feel elevated. With WSET-trained staff, EV chargers, and interactive displays that turn shopping into play, every visit promises a new discovery.

So, if you’re ready to trade your regular for remarkable, the cork just popped at MMI RAK—and trust us, it’s pouring.

Instagram: @mmidubai