• Samsung Vision AI transforms screens into smart, adaptive companions.
  • Neo QLED 8K QN990F redefines picture quality with AI-driven features.
  • Expanded Samsung Art Store offers 3,000+ works on multiple devices.
  • Pre-register to enjoy Yango Play and e-gift card benefits.

Samsung Electronics has unveiled a transformative leap in screen technology with the debut of Samsung Vision AI at CES 2025’s First Look event in Las Vegas. This cutting-edge innovation turns your TV into more than just an entertainment hub—it becomes an intelligent companion, blending personalization, convenience, and connectivity into your daily life. The lineup, featuring Neo QLED, OLED, QLED, and the much-anticipated The Frame Pro, marks a new era in screen adaptability and AI-powered experiences.

At the core of Samsung Vision AI are revolutionary features like Click to Search, which allows users to explore on-screen content seamlessly, and Live Translate, breaking language barriers with real-time subtitle translations. But it doesn’t stop there—Samsung has gone a step further with Generative Wallpaper, enabling screens to double as dynamic art canvases tailored to your style. These intuitive upgrades underscore Samsung’s commitment to reimagining how we interact with technology in our homes.

Elevating its reputation as a trailblazer in art-integrated technology, Samsung introduces The Frame Pro, a masterpiece that blends Neo QLED picture quality with sleek, modern aesthetics. Perfect for art enthusiasts, this model transforms any living space into a high-end gallery, now powered by the expanded Samsung Art Store, boasting over 3,000 curated pieces from iconic institutions like MoMA and the estates of Magritte and Basquiat.

Through partnerships with global art events like Art Basel, Samsung makes art more accessible than ever. As Hayley Romer, Chief Growth Officer at Art Basel, explains, “The Frame Pro helps break down barriers, allowing art lovers to experience masterpieces in a whole new way.”

Samsung Vision AI takes home integration to the next level. With features like Home Insights, offering real-time household updates, and Pet and Family Care, which ensures your loved ones are safe, the TV becomes an essential lifestyle tool. Additionally, AI Mode dynamically adjusts picture and sound based on your content and surroundings, while the Neo QLED 8K QN990F raises the bar in home entertainment with ultra-slim design and groundbreaking AI-powered visuals and sound.

The innovations unveiled at First Look 2025 don’t stop with TVs. The Premiere 5, the first triple-laser interactive ultra-short-throw projector, redefines home entertainment with touch-enabled functionality. Meanwhile, the MICRO LED Beauty Mirror combines cutting-edge display technology with tailored beauty insights, offering personalized skincare recommendations for a more connected self-care routine.

Samsung fans in the Gulf region have even more to look forward to. Pre-register for the latest Samsung TVs to receive a complimentary Yango Play subscription (up to 6 months*) and an e-gift card worth up to AED 500. Don’t miss this limited-time offer—available to the first 500 registrations only.

Register now and learn more at: www.samsung.com/ae/tvs/ceshandraiser/.

Samsung’s vision for 2025 is clear: creating smarter, more connected experiences that make technology a seamless part of your life. Get ready to reimagine what your screens can do!