• SOCO launches as a multi-gaming social destination in City Centre Mirdif.
• First-of-its-kind simulators redefine competitive play in the UAE.
• Global street food and social dining complete the all-day experience.
• Designed for families and friends to connect through play.
Dubai’s entertainment scene just gained a bold new pulse. With the official opening of SOCO at City Centre Mirdif, Majid Al Futtaim Entertainment introduces a social gaming destination built around connection, competition, and shared experiences. More than a venue, SOCO arrives as a place where play becomes social currency and every visit feels like an event worth repeating.
The launch set the tone with a high-energy celebration filled with live DJ sets, immersive gameplay, and a buzzing crowd of media and influencers. Led by senior leadership from Majid Al Futtaim Entertainment, the ribbon cutting marked a milestone moment for Mirdif’s social landscape. SOCO’s arrival reinforces the brand’s commitment to creating spaces where people come together, not just to play, but to belong.
Spanning an impressive 2,700 square metres, SOCO is designed as a vibrant social jungle that thrives on friendly competition. The venue introduces several firsts to the UAE, placing innovation at the heart of the experience. Racing Bug brings elite physical motorsport simulation into a social setting, while Hotshots delivers the country’s first life-like digital shooting experience, complete with haptic feedback and precision tracking. These headline attractions are joined by ten bowling lanes, multi-sport simulators, augmented reality darts, and high-fidelity karaoke rooms, creating an environment where every group can find its rhythm.
What sets SOCO apart is how seamlessly it blends gaming with togetherness. Families, friends, and groups move fluidly between games, cheering each other on and sharing moments that extend beyond the scoreboards. The space is intentionally designed to encourage interaction, making it just as much about laughter and conversation as it is about competition.
Once the games wind down, the experience continues around the table. SOCO’s dining offering features a curated menu inspired by global street food, playful desserts, and refreshing drinks. The food and beverage area acts as a social hub in its own right, giving guests a reason to linger, celebrate milestones, or simply catch up over good food.
A streamlined payment system keeps the experience effortless. The SOCO Card allows guests to access games and place food and beverage orders with ease, starting from an accessible minimum top-up. For those looking to elevate their visit, private VIP Rooms are available for group bookings, offering a more exclusive way to play and connect.
SOCO brings fresh energy to Dubai’s entertainment landscape by turning everyday hangouts into shared adventures. With its mix of immersive gaming, social dining, and high-energy design, it invites guests to play harder, laugh louder, and make every visit a story worth sharing. Book your visit and step into the social jungle!
