Apparel Group Now Launches UAE’s First Forever New Store!

Dubai just got a fresh injection of elegance—and no, we’re not talking about another influencer’s soft launch. Forever New, the cult-favorite womenswear brand that practically invented “floaty chic,” has landed its first-ever UAE store at Dubai Hills Mall, thanks to its glam squad collab with regional fashion juggernaut, Apparel Group. This isn’t just a store […]

MLB’s Big League Fashion Now Hits Dubai!

Hold onto your caps, Dubai—there’s a new MVP in town, and it’s not here to play catch. It’s here to steal hearts, serve fits, and rewrite the playbook on streetwear. The legendary MLB (nope, not just about baseball anymore) has officially landed in the UAE, thanks to the style-savvy powerhouses at Apparel Group. And let’s […]