LEGO, Now Turns Dubai into a Giant Playground!
This September, Dubai will sparkle with oversized bricks as the LEGO Group stages Never Stop Playing across the city. From the Dubai Frame to d3, giant swings, seesaws and beach builds invite families to pause, play and reconnect. Running 12 to 30 September, the city-wide installations turn public spaces into moments of surprise and shared […]
LEGO® Middle East & Mercedes-Benz Now Bring Iconic G-Wagon to Life for Eid Al Etihad 53
Dubai Design District (d3) is the place to be this Eid Al Etihad, as two giants—LEGO® Middle East and Mercedes-Benz—collaborate to create an awe-inspiring, life-size LEGO replica of the legendary G-Wagon. Weighing in at 972 kilograms and assembled from 445,971 LEGO bricks, this astonishing G 500 4×4² is more than just a display—it’s a symbol […]
Join the Race: LEGO® Middle East and Yas Mall Now Gear Up for Guinness World Records Attempt!
The energy is electric at Yas Mall as LEGO® Middle East and Yas Mall are well underway with their attempt to break the Guinness World Records title for the “Largest LEGO Brick Formula 1 Car.” Since October 10th, families, LEGO lovers, and racing fans alike have been rolling up their sleeves and joining in the […]