Apparel Group Now Launches UAE’s First Forever New Store!

Dubai just got a fresh injection of elegance—and no, we’re not talking about another influencer’s soft launch. Forever New, the cult-favorite womenswear brand that practically invented “floaty chic,” has landed its first-ever UAE store at Dubai Hills Mall, thanks to its glam squad collab with regional fashion juggernaut, Apparel Group. This isn’t just a store […]

Celebrate Love in Style with Never Fully Dressed’s Romantic New Collection!

Love is in the air, and Never Fully Dressed is here to make sure you dress the part! Just in time for the season of romance, the beloved fashion brand has unveiled its latest collection—an effortlessly chic lineup of statement pieces designed to celebrate confidence, femininity, and self-expression. Whether you’re planning a romantic date night, […]