- Two jewellery powerhouses join forces for unmatched GCC market dominance.
- 146 Damas stores now part of Titan’s expanding Middle East portfolio.
- Dual-brand strategy targets both Arab and South Asian luxury shoppers.
- Heritage and innovation unite to redefine regional jewellery retail.
Dubai’s jewellery world just got its biggest shake-up in years. Titan Company Limited, the parent of Tanishq and part of the Tata Group, has secured a 67 percent stake in Damas Jewellery, the century-old Dubai icon known for elegance and craftsmanship. This isn’t just corporate strategy. It’s a calculated move to own the conversation in one of the world’s fastest-growing jewellery markets.
By combining Tanishq’s contemporary design mastery with Damas’ deep-rooted regional prestige, Titan is positioning itself as the go-to name for jewellery across the Gulf. For customers, this means more than just new collections. It’s about a shopping experience steeped in trust, cultural understanding, and style that speaks directly to both Indian and Arab sensibilities.
Titan’s approach is laser-focused on the GCC’s two most influential customer bases:
- Indians and other South Asians drawn to Tanishq’s signature designs and craftsmanship.
- Arabs and global luxury shoppers loyal to Damas’ heritage and bespoke creations.
With 146 Damas stores spread across the UAE, Qatar, Kuwait, Bahrain, and Oman, Titan now has unparalleled retail reach in the region. The dual-brand model isn’t about merging identities. Instead, it celebrates each label’s unique character while unlocking shared benefits like enhanced collections and operational synergies.
For shoppers, the partnership means:
- Access to an even broader range of designs, from traditional gold to contemporary diamond pieces.
- Improved store experiences with better layouts, service, and curated collections.
- A promise of quality rooted in Tata’s global reputation and Damas’ century-long credibility.
Executives from both brands see this as a cultural and commercial win. CK Venkataraman, Titan’s Managing Director, called it “the coming together of two iconic names built on trust, design, and a deep understanding of what jewellery means to people.” Alekh Grewal, Group CEO of Mannai Corporation, sees it as “a chance to innovate, invest in people, and serve customers with greater depth.”
This acquisition is more than a financial deal. It’s a signal that the GCC’s jewellery market is ready for a new standard of excellence. With Titan’s global retail expertise and Damas’ regional prestige, the alliance is set to deliver not only beauty but also an experience that resonates with the region’s luxury consumers.
From heritage gold to modern statement pieces, Tanishq and Damas are ready to set the standard for luxury in the Gulf. Visit your nearest store to explore collections that blend tradition, innovation, and trust!
