• Experience dual events in Dubai and Abu Dhabi this January.
  • Discover Sony’s cutting-edge Alpha cameras and cinematic tools.
  • Learn advanced techniques from top Sony Ambassadors and experts.
  • Dive into cinematic storytelling under the theme “Movie Scenes Reimagined.”

The Sony Alpha Festival 2025 is back, and this year it’s double the inspiration with dual events in Dubai and Abu Dhabi. Aimed at photographers, videographers, and content creators, the festival promises a captivating exploration of cinematic storytelling under the theme “Movie Scenes Reimagined Through Your Lens.” Mark your calendars for January 18, 2025, at Garage Studio, Dubai, and January 25, 2025, in Abu Dhabi, for an immersive experience that blends innovation, artistry, and community.

At the heart of the festival is an extraordinary showcase of Sony’s latest Alpha cameras, including the revolutionary Alpha 1 II and Alpha 9 III, equipped with AI-driven subject recognition and unparalleled image quality. These state-of-the-art tools are designed to inspire creators to reimagine their storytelling with stunning visuals and impeccable details. Paired with these technological marvels are workshops and masterclasses led by Sony Ambassadors and renowned industry professionals, offering hands-on insights into lighting, composition, and cinematic techniques.

Guiding this creative journey are the visionary Sony Ambassadors Hind AlRaeesi, Ian Nieuwenhuizen, and Timothy Fare-Matthews. Hind’s expertise in portraiture will ignite your passion for authentic emotional storytelling, while Ian’s dynamic cinematography techniques will transform how you approach action and movement. Timothy’s advanced visual narratives promise to elevate your skills, giving life to scenes straight out of a Hollywood masterpiece.

This festival isn’t just about the tools; it’s about nurturing a vibrant creative community in the UAE. As Jobin Joejoe, Managing Director of Sony Middle East and Africa, eloquently puts it, “We aim to empower creators by providing the tools, techniques, and inspiration they need to thrive in this dynamic industry.”

Whether you’re a seasoned professional or a budding enthusiast, the Sony Alpha Festival 2025 offers a gateway to unleash your potential, master cinematic storytelling, and immerse yourself in a community that celebrates creativity.

For more details and to register, visit:
Alpha Festival 2025 – Dubai | Sony | Alpha Universe
Alpha Festival 2025 – Abu Dhabi | Sony | Alpha Universe.