Experience exclusive ticketless convenience at select Dubai locations for a fresh shopping experience.
- Enjoy one hour of complimentary ticketless parking at select locations.
- The smart system uses license plates for a proven seamless exit.
- Pay extra fees via Salik or QR codes for ultimate ease.
- The new infrastructure supports genuine shoppers at three key Dubai hubs.
Dubai residents know the silent frustration of the perfect grocery run being dampened by a circular search for a parking spot. In a city where time is the most valuable currency, the transition from the steering wheel to the shopping aisle should be invisible. Choithrams is addressing this urban friction by partnering with PARKONIC to transform the humble parking lot into a high-tech, ticketless gateway for its customers.
The move follows a growing UAE trend toward “invisible retail,” where technology removes the manual hurdles of daily errands. By implementing the PARKONIC OS at the DEC Marina, JVC Manhattan, and Dubai Silicon Oasis branches, the brand is ditching paper tickets for license plate recognition. This shift ensures that parking remains available for actual customers rather than being occupied by long-term commuters. It is a win for convenience and accessibility.
Shoppers at these select locations now receive one hour of free parking, which is validated directly at the checkout counter. You simply provide your plate number to the cashier and the system handles the rest. If you decide to linger over the organic aisle or grab a coffee, additional hours are charged at 15 AED. Payments are handled through a quick QR scan or even automatic Salik deductions. Technology should always be this helpful.
Beyond the hardware, this initiative reflects a deeper commitment to the customer’s total journey. As Mark Mortimer-Davies, CEO of Choithrams, noted, the goal is to ensure that finding a space never dictates the quality of a store visit. It is about making the small moments of the day feel lighter and more integrated. By mid-April, the pilot will be fully operational, marking a new standard for local neighborhood supermarkets.
Effortless shopping is no longer a luxury but a baseline expectation for the modern Dubai resident. Next time you head out for essentials, let the cameras do the work while you focus on the list.
Visit the DEC Marina, JVC Manhattan, or Dubai Silicon Oasis stores to experience the new system. Discover more about Choithrams’ latest community updates at www.choithrams.com.
