- WOW Awards Middle East returns to Festival Arena Dubai Festival City.
- Thirty member jury evaluates nominations across forty nine award categories.
- Program includes welcome sessions, thought leaders, expo and gala awards evening.
- Forty nine categories span experiential, celebrations, management and venue awards.
The WOW Awards Middle East is back for its third edition at Festival Arena, Dubai Festival City, bringing together creative leaders from experiential marketing, MICE, live entertainment and weddings. The program opens with a high-energy welcome, follows with thought leadership sessions and the WOW Expo, and concludes with a gala awards evening where a 30 member jury will honour outstanding work across 49 categories.
Since launching in 2019, the Middle East chapter has become a go-to platform for agencies, brands and suppliers to network, share ideas and gain recognition. This edition builds on that momentum with an expanded expo area and curated sessions designed to spark collaboration. The event also delivers ample networking moments, from thought leader roundtables to evening receptions, aimed at helping teams convert inspiration into new projects and partnerships.
The awards are assessed by a 30 member jury made up of senior industry figures and decision makers, ensuring each submission is evaluated with expertise and context. Categories are grouped to reflect the full ecosystem of experiential work:
- Group A | Experiential Marketing awards — 18 categories
- Group B | Experiential Celebrations awards — 14 categories
- Group C | Experiential Management awards — 12 categories
- Group D | Experiential Venue awards — 5 categories
Deepak Choudhary, Managing Director of WOW Awards, explains the spirit behind the event: “The WOW Awards are more than just recognition; they celebrate the spirit of creativity, collaboration, and excellence. The Middle East continues to raise the bar globally, and this edition promises to be our best yet.” The combination of live showcases, the expo, jury-led feedback and the gala provides creative teams with visibility, validation and practical takeaways to improve future campaigns.
For sponsors, partners, exhibitors and entrants, the WOW Awards Middle East offers a platform to showcase work and build partnerships. Contact the organisers to request sponsorship information, secure exhibition space, or book VIP and standard tables for the awards gala. Be part of a festival that celebrates the craft of experiential storytelling and honours the teams behind it!
For access as a Sponsor, Partner, Exhibitor, or to purchase VIP and Standard tables for the Awards celebration, visit https://linktr.ee/wowawardsm.
