- YUBI opens at 25 Jump Street, One Central in September 2025.
- Handrolls served to order with crisp nori and warm seasoned rice.
- Signature OG rolls include Sake Gochujang Mayo and Hamachi Yuzu Kosho.
- Atmosphere blends Japanese street culture, hip-hop beats and counter seating.
This September, Dubai gets a lively new counter dining spot with YUBI, the region’s first homegrown handroll bar. Created by 7 Management and Chef Reif Othman, YUBI spotlights freshly made handrolls served straight to the counter, a tight sashimi and small plates menu, and an energetic setting that mixes Japanese street culture with hip-hop style.
YUBI’s concept is refreshingly simple and deliberate. Orders are made to the counter so each roll reaches the table with crisp nori and warm rice, and the OG roll list introduces bold, memorable flavor pairings. The menu keeps focus on quality ingredients and quick, shareable plates that are perfect for solo bites or a group grazing session.
Standout menu moments include:
- Sake + Gochujang Mayo, combining fresh salmon with spicy-sweet Korean notes.
- Hamachi + Yuzu Kosho, buttery yellowtail brightened by citrus pepper.
- Spicy Tuna + Red Yuzu Kosho, a classic punch with fragrant heat.
- A curated selection of sashimi, nigiri, wagyu with a whisper of truffle, and crisp tempura bites.
YUBI is as much about its scene as its food. Design and soundtrack lean into Japanese street aesthetics and hip-hop influences, creating a lively counter where guests can watch the craft unfold. The format works for a quick, flavorful lunch, a playful date night, or a buzzy after-work stop with friends. Counter seating encourages casual interaction, and the compact menu keeps choices straightforward.
Founded by 7 Management and guided by Chef Reif Othman’s culinary voice, YUBI positions itself as both approachable and unapologetically distinct. The team frames the handroll as a modern street food moment, reimagined with precise technique and punchy flavours. For diners, that means bold plates with immediate payoff, and a setting that invites repeat visits.
Drop by YUBI at 25 Jump Street, One Central to try handrolls, sashimi and small plates crafted live at the counter. Follow @yubidubai for opening updates and menu highlights, then swing by to grab a front-row seat to the handroll experience!
