• Zaphira Nature teams up with Locks by Loulou in Dubai.
  • Salon now offers vegan, curl-specific products made for Gulf weather.
  • No-investment salon programme supports clean beauty and local salons.
  • Curl care finally gets the spotlight in MENA’s booming market.

Move over, one-size-fits-all shampoo aisle. There’s a new power duo in town that’s shaking up Dubai’s curl game—and it’s giving major main character energy. Zaphira Nature, the UAE’s first clean, curl-focused haircare brand, just made its salon debut by partnering with none other than Locks by Loulou. Translation? Your textured tresses just got their dream team.

Let’s break it down like a perfect twist-out: Zaphira isn’t about shelf space, it’s about safe space. Think vegan, humidity-proof formulas made for real Middle Eastern hair needs—not imported guesses. And they’re bringing it to a salon that doesn’t just do curls, it lives for them. If your crown is curly, coily, or somewhere in between, Locks by Loulou has been that loyal go-to in the region. They’ve turned “Wash Day” into a wellness ritual, and Zaphira just leveled it up with their full Soufflé Méditerranéen range.

This partnership isn’t just a press release—it’s a plot twist for every curly-haired person who’s ever had to smuggle products in their suitcase or explain to stylists that “no, it’s not frizz—it’s volume.” Zaphira’s Salon Partnership Programme makes clean beauty actually accessible, with no upfront investment for salons, juicy profit margins (hello 50%), product training, and same-day delivery in the UAE. It’s a win for your hair and your hustle.

And let’s talk timing. The MENA beauty scene is booming—$60 billion booming by 2025—and curl care is finally having its overdue glow-up. With clean haircare growing 12% annually, salons are becoming the new beauty influencers. They’re the spaces where trust is built, where curl acceptance starts, and where haircare becomes self-care.

Founder Hanane Bouchouicha says it best: this isn’t about shelves. It’s about standards. It’s about rewriting the rules of beauty from the roots up, and centering textured hair in spaces that have too long treated it like an afterthought.

So, what’s next? Expect more salons, more visibility, and more empowered curls across the Gulf. Zaphira Nature and Locks by Loulou are just getting started—but the bounce? That’s already built in.

Want in on the curl revolution? Check out Zaphira’s partnership programme and follow the movement from strand to salon.

Because curls aren’t just a look. They’re a lifestyle.