• Children received complimentary Hag Al Laila goodie bags on January 31
• Neighbourhood families gathered to celebrate Emirati culture and togetherness
• Illustrated treats reflected local artistry and community spirit
• Restaurant reinforced its role as a warm, family-friendly gathering space
As Ramadan preparations quietly began across the UAE, 71 Steak & Grill at Nad Al Sheba Mall marked Hag Al Laila with a heartfelt community celebration rooted in generosity and cultural pride. On January 31st, the neighbourhood restaurant welcomed families and children for an evening that focused on connection, tradition, and shared joy.
Children from the local community were invited to collect complimentary Hag Al Laila goodie bags, thoughtfully illustrated by Khadija AlMulla and filled with sweets and small snacks. Offered with no purchase required, the gesture reflected the true spirit of the occasion, creating a moment of happiness without expectation.
Hag Al Laila, celebrated on the eve of the 15th of Sha‘ban, is a cherished Emirati tradition that highlights kindness, generosity, and social bonds ahead of Ramadan. Traditionally, children dress in cultural attire, visit neighbouring homes, and sing familiar chants in exchange for treats. The celebration forms part of the Season of Wulfa, a time dedicated to strengthening community ties and fostering togetherness.
Known for its open wood fire cooking, relaxed atmosphere, and genuine hospitality, 71 Steak & Grill has long positioned itself as more than just a dining destination. The Nad Al Sheba venue has built strong roots within its neighbourhood, offering a welcoming space where families feel comfortable gathering and creating memories together.
This Hag Al Laila celebration reflected that philosophy in action. Rather than hosting a large-scale activation, the restaurant focused on a simple, meaningful experience that honoured local culture while bringing neighbours together. Families experienced the tradition in an environment designed to feel familiar, inclusive, and warm.
Key elements of the celebration included:
• Complimentary Hag Al Laila goodie bags for children
• Original illustrated packaging inspired by Emirati culture
• A relaxed, family-friendly neighbourhood setting
• An emphasis on generosity, kindness, and shared moments
Through this initiative, 71 Steak & Grill strengthened its connection with the local community, celebrating Hag Al Laila in a way that felt personal and heartfelt. The evening served as a reminder that sometimes the most powerful celebrations are the simplest ones, centred on people, culture, and the joy of giving!
Instagram: @71steakandgrill
