October marks Breast Cancer Awareness Month in the UAE, a pivotal time dedicated to raising awareness about breast cancer, the most common cancer among women worldwide. This month-long campaign emphasizes the importance of early detection, regular screenings, and lifestyle changes that can help reduce risks. In the UAE, healthcare organizations, communities, and influencers unite to spread knowledge, support those affected, and advocate for better care options. With initiatives like free mammograms, pink ribbon campaigns, educational workshops, and other offers the UAE continues to play a vital role in the global fight against breast cancer.

1. Arabian Automobiles Company Launches Breast Cancer Awareness Campaign This October: #DriveToZero

Arabian Automobiles Company (AAC), the exclusive distributor for Nissan, INFINITI, and Renault in Dubai, Sharjah and the Northern Emirates, calls on the community to join a positive and impactful breast cancer awareness campaign, #DriveToZero. With about 1 in 8 women expected to develop breast cancer in her lifetime, AAC encourages everyone to commit to at least 1 of 8 specially curated activities aimed at raising awareness, promoting early detection, and fostering overall wellness.

“We are committed to community well-being and sustainability. In collaboration with our medical partner, Dubai London Hospital (DLH), we have created eight accessible activities that promote health and encourage valuable conversations about breast cancer prevention. We are thankful for the support of our wellness partners who will contribute their time and resources to our initiative, and we invite everyone to get involved by visiting www.drivenforward.ae,” says Hussam Baghdadi, Senior Director, AW Rostamani Group’s Arabian Automobiles Company.  

2. Sharjah Sustainable City partners with Friends of Cancer Patients, hosts Pink Caravan Mobile Clinic for breast cancer awareness

Sharjah Sustainable City – the first sustainable master-planned residential community developed by Sharjah Investment and Development Authority (Shurooq) in partnership with Diamond Developers, partnered with UAE-based Friends of Cancer Patients (FOCP) to raise awareness about breast cancer among residents and beyond.

Joining the annual international campaign observed every October to raise awareness about breast cancer, Sharjah Sustainable City collaborated with Friends of Cancer Patients (FOCP) for its flagship initiative, Pink Caravan. As part of this collaboration, the city hosted free medical screenings for residents on 9th October 2024. In addition, vouchers for mammograms were distributed to women residents aged 40 and older. The primary aim of the program was to promote the importance of early detection while equipping the community with essential information and resources to enhance their understanding of breast cancer.

Visit the Website for more details and updates.

3. METRO BRAZIL Partners with Saudi Cancer Foundation for Pinktober, Donating 5% of Post-Surgery Line Sales!

METRO BRAZIL, the leading e-commerce platform for luxury Brazilian shapewear in the Middle East, proudly announces its partnership with the Saudi Cancer Foundation in support of Breast Cancer Awareness Month. Throughout October, METRO BRAZIL will donate 5% of all sales from its Post-Surgery Line to the Saudi Cancer Foundation, reinforcing its commitment to breast surgery survivors and advancing breast cancer awareness.

The Post-Surgery Line, endorsed by globally renowned plastic surgeon Dr. Edgar Lopez, favorite choice among celebrities in Brazil, features 25 specialized items designed to aid recovery from various plastic surgeries, including breast, face, leg, and abdominal procedures. This collection provides essential comfort and support, empowering breast surgery survivors to navigate their recovery with confidence and ease.

4. Medcare Expects to See a Four-Fold Increase in Breast Cancer Screenings during the month of October

Medcare Hospitals & Medical Centres, group has announced rolling out the third edition of its annual breast cancer screening and awareness program this October and is on track to screen over 700 women this year. The month-long campaign, running from October 1 to 31, is led by Medcare Women & Children Hospital and will run across all of Medcare’s hospitals & Medical Centres. Offering a special screening package that includes a consultation with a specialist and the choice of an ultrasound or mammogram screening, Medcare’s mostly women-led facility, Medcare Women & Children Hospital, is encouraging mothers and women to prioritize their health. Medcare’s approach has always been about educating the public towards the prevention of illnesses and lifestyle improvements while making screenings affordable to the wider public.

Medcare is committed to ensuring accessibility for all women, understanding that financial constraints or insurance limitations can be a barrier to essential health services. Throughout the month of October, women can benefit from an AED 350 screening package, which includes a mammogram or breast ultrasound, as well as a consultation with a gynecologist or a breast cancer specialist.

For more details and appointments, please visit medacre.ae.

5. Queen Elizabeth 2 to Join Global Fight Against Breast Cancer with a Series of Awareness Initiatives in October

The Queen Elizabeth 2 (QE2) Hotel is all set to join global effort in raising breast cancer awareness with a series of impactful initiatives all through October. The various activities are designed to educate, inspire, and support both guests and staff in the fight against the devastating disease.

To symbolise solidarity and support with breast cancer survivors and raise awareness among guests, the QE2 will incorporate pink into its décor and activities. The ship’s Front of House staff will wear pink ribbon pins, while guests will receive complimentary pink ribbons, fostering a sense of shared purpose and support.
Women dining at the Lido Restaurant and Golden Lion will enjoy a 20% discount on food and beverages on October 1, 2024, as a small token of appreciation for their support of the cause. Additionally, throughout the month of October, ladies can avail of a special offer on refreshing non-alcoholic Pink Mocktails served in Lido Restaurant and Golden Lion.

Visit the Website for more details and updates.

6. Escape the Ordinary and Embrace some Unforgettable Adventures this October at JA Hatta Fort Hotel

Your next unbeatable adventure is just around the corner as JA Hatta Fort Hotel invites you to experience the stunning Hajar Mountains and discover a world of fun and relaxation in the process. Known for its serene mountain setting and thrilling outdoor activities, Dubai’s only mountain resort welcomes guests to enjoy a series of special offers throughout the month including a series of pink treats honouring Breast Cancer Awareness Month.

Breast Cancer Awareness Month  

In support of Breast Cancer Awareness Month, JA Hatta Fort Hotel will showcase a series of pink-themed initiatives to honour the cause this October. Upon arrival, guests will be greeted with pink welcome drinks, while Peaks Cafe will feature pink muffins with a 25% discount throughout October. On Sunday, October 13th, guests can join the Breast Cancer Awareness Day Hike at 5am, donning your favourite pink outfit to show your solidarity, while on Friday, October 25th, from 5 PM to 6 PM, ladies can enjoy a complimentary archery session to commemorate the month. 

When: Throughout October  
Offers:  

  • Welcome pink drink for all guests upon arrival  
  • 25% discount on pink muffins at Peaks Café  
  • Sunday, October 13th at 5am – Complimentary Breast Cancer Awareness Hike where guests are encouraged to wear pink  
  • Friday, October 25th from 5pm to 6pm – Complimentary archery session for women  
  • Pink-themed desserts and drinks available at the weekend BBQ Buffets  

Pink Afternoon Tea  

For those looking to relax, indulge in a Breast Cancer Awareness-themed Pink Afternoon Tea, available for AED 159 for two ladies until October 31st. Taking place daily at Peaks Café and Sunset Terrace, and filled with savoury and sweet bites, alongside a mouthwatering selection of speciality teas and coffees, this is the perfect spot to catch up with friends or enjoy some midday respite while supporting a truly worthy cause.  

When: Available daily from 3pm to 6pm until October 31st 
Where: Peaks Café and Sunset Terrace  
Offer: Pink-themed afternoon tea  
Price: AED159 for 2 ladies  

Visit the Website for more details and updates.

7. Millennium Plaza Downtown Hotel Dubai celebrates Breast Cancer Awareness Month

Millennium Plaza Downtown Hotel Dubai is set to paint the town pink this October as it launches its Pinktober campaign, a month-long initiative dedicated to raising awareness and funds for breast cancer research, education, and treatment. The hotel has announced a set of activities to encourage guests to participate in the cause while enjoying specially curated experiences at its various venues.

The hotel’s culinary team has crafted a range of Pinktober-themed offerings including specialty cakes and pastries, hot and cold beverages, and a special Pinktober prize (a complimentary dining voucher for Al Fresco worth AED 500) to be unveiled on 31st October. The winner, determined by the most Pinktober purchases, will be invited for an awarding ceremony on the last day of the month for an exclusive photoshoot with the team. Throughout the month, dining areas will be adorned with pink-themed décor, creating an immersive atmosphere to reinforce the importance of breast cancer awareness.

Visit the Website for more details and updates.

8. Embrace October with the celebration of Pinktober with Address Beach Resort

This October, Address Beach Resort invites guests to embrace Pinktober, a month dedicated to raising awareness for breast cancer and celebrating the importance of self-love and wellness. Visitors are encouraged to participate in a range of uplifting activities designed to promote relaxation, reflection, and connection. From guided meditation sessions to a fun paint-and-dine experience, and an exquisite selection of pink-themed treats and refreshments, every moment promises to be enriching. Guests can enjoy these special offerings while supporting a meaningful cause throughout the month.

Paint & Dine
Guided by the experts from the Design & Dine team, throughout the painting session, you will be encouraged to reflect on your own interpretations of feminine strength, honoring the resilience and courage of women impacted by breast cancer as you bring these themes to life on canvas.

When: Sunday, 27 October from 4.00pm to 7.00pm   
Location: The Lounge terrace at Address Beach Resort  
Price: AED 355 per person which includes art supplies, canapes and 2 beverages  
* To reserve your spot, click here, call +971 566 127064, or email hello@designanddine.ae  

Pinktober Afternoon Tea 
Support a meaningful cause while indulging in a luxurious afternoon tea experience this Pinktober at The Lounge, Address Beach Resort. In honor of Breast Cancer Awareness Month, our specially curated afternoon tea set features a selection of pink-themed treats to raise awareness and support the fight against breast cancer. Guests can enjoy unlimited hot and cold beverages for AED 198 per person or enhance the experience with a glass of sparkling grape for AED 249, or a glass of bubbly for AED 298. 

When: Daily, 3.00pm to 8.00pm 
Offer and Price:  

  • Afternoon Tea with unlimited hot and cold beverages at AED 198 
  • Afternoon Tea with unlimited hot and cold beverages and 1 glass of sparkling grape at AED 249 
  • Afternoon Tea with unlimited hot and cold beverages and 1 glass of bubbly at AED 298 

For more details, please call +971 4 8798866 or email DineAtBeachResort@addresshotels.com  

Visit the Website for more details and updates.

9. The Ritz-Carlton, Dubai Unveils Pinktober Initiatives In Support Of Al Jalila Foundation

This October, in honour of Breast Cancer Awareness Month, The Ritz-Carlton, Dubai is launching a series of Pinktober promotions across its luxurious offerings, with a commitment to giving back to the community. A portion of the proceeds from the resort’s Afternoon Tea, London Social Brunch, exclusive wellness packages, and specialty beverages will be donated to Al Jalila Foundation to support breast cancer research and treatment.

Manolo Blahnik-Inspired Afternoon Tea: The Craft Meets Pinktober at The Lobby Lounge
Throughout October, The Lobby Lounge invites guests to indulge in “The Craft,” a Manolo Blahnik-inspired afternoon tea experience that brings together fashion and food. As part of Pinktober, a portion of proceeds from this exclusive afternoon tea will be donated to Al Jalila Foundation in support of breast cancer research.

London Social Brunch Goes Pink
The iconic London Social Brunch at The Ritz-Carlton, Dubai embraces the spirit of Pinktober with a twist on 19th October. Guests can enjoy a vibrant culinary journey inspired by London’s diverse food scene while contributing to breast cancer awareness efforts. As part of the promotion, a portion of all fully paid brunch packages will be donated to Al Jalila Foundation.

Pinktober Special Mocktail @ The Lobby Lounge
In line with the month’s charitable initiatives, The Lobby Lounge will offer a Pinktober special mocktail, a refreshing pink-hued beverage designed exclusively for the occasion. A portion of the proceeds from each Pinktober mocktail sold will go directly to Al Jalila Foundation.

Pinktober Wellness Packages at The Ritz-Carlton Spa
Pamper yourself while making a difference with The Ritz-Carlton, Dubai’s Pinktober Wellness Packages at the award-winning Spa. The signature 75-minute Rose Awakening Ritual (AED 800) offers a rejuvenating experience featuring the finest rose-infused products. Throughout October, a portion of the proceeds from each full-priced package will be donated to Al Jalila Foundation, supporting breast cancer research and awareness.

For more details and reservations, please visit www.ritzcarlton.com/dubai.

10. Honour Pinktober with a Refreshing Treat at ALAYA, Adding a Splash of Pink to Your Culinary Journey

No matter the occasion, ALAYA’s eclectic array of irresistible dishes promises to impress, turning every meal into an unforgettable celebration of cultures. Located in the lively DIFC, ALAYA boasts a delightful mosaic of heritage, seamlessly melding the vibrant flavours of the Middle East with the spirit of the Eastern Mediterranean. In honour of Pinktober, this stunning venue welcomes foodies to start this sensory journey of discovery with a specially crafted pomegranate digestive drink, perfectly cleansing the pallet for the delicious creations that lie ahead.

Coinciding with this important campaign to raise awareness around breast cancer, ALAYA’s exclusive pink pomegranate digestive will be served at the end of each meal. Complimentary to all guests throughout the month of October, this vibrant drink bursts with the refreshing tang of ripe pomegranates, balanced by subtle hints of citrus and a touch of sweetness. Its bold pink-red hue is as striking as its flavour, topped with a light foam that adds a smooth texture to every sip, making it a delightful and refined experience that elegantly cleanses the palate at the end of each meal, leaving a lingering sweet taste that enhances the overall dining experience.

When: Available throughout the month of October 
Offer: Complimentary pomegranate digestive drink with each meal 

For reservations please visit https://alayarestaurants.com/, contact reservations@alaya-dubai.com or call +9714 570 6289.

Instagram: @alayadubai

The UAE’s commitment to this cause through collaborative campaigns, community support, and accessible healthcare services has brought hope to countless women and their families. While the month-long events may conclude, the fight against breast cancer continues year-round. It’s crucial to keep the conversation going, encouraging regular check-ups and staying informed. Together, we can make a lasting impact and work towards a future where breast cancer is better understood, prevented, and treated.