- IIFA 2025 marks its 25th anniversary in Jaipur this March.
- Introducing the Sobha Realty IIFA Digital Awards for OTT brilliance.
- NEXA unveils its first electric SUV, the E-Vitara.
- IIFA Green Challenge to create a symbolic #IIFA25 Garden.
This March, the Pink City will shimmer in shades of silver and gold as the International Indian Film Academy (IIFA) Weekend & Awards celebrates its monumental 25th anniversary. Marking a quarter-century of Indian cinema’s global influence, IIFA 2025 promises to be a dazzling affair blending Bollywood’s grandeur with the rich heritage of Rajasthan. Set to take place on March 8th and 9th, 2025, in Jaipur, this iconic celebration is poised to redefine glamour against the regal charm of India’s cultural heart.
The theme for IIFA’s silver jubilee, “Silver is the New Gold”, beautifully encapsulates the journey of Indian cinema, where tradition meets innovation. The two-day extravaganza will see the debut of the Sobha Realty IIFA Digital Awards, celebrating the brilliance of OTT platforms and digital entertainment. This will be followed by the grand finale, the NEXA Presents IIFA Awards, a star-studded evening honoring cinematic excellence and India’s growing impact on global storytelling.
Known for its royal heritage, Jaipur will offer the perfect backdrop for IIFA’s historic milestone. From its majestic palaces to its vibrant cultural traditions, Rajasthan’s timeless beauty and artistry will intertwine with Bollywood’s glamour, creating a spectacle that promises to leave audiences mesmerized. Beyond the awards, the event is expected to boost Rajasthan’s tourism sector, showcasing the state’s unparalleled charm on a global scale.
The 25th edition will bring together cinema legends, global dignitaries, and fans from across the world. Bollywood icon Shah Rukh Khan, a key figure in IIFA’s journey, shared his excitement, reminiscing about 25 years of cinematic magic. Rising star Kartik Aaryan, making his hosting debut, promises an unforgettable show, while Nora Fatehi is set to captivate audiences with yet another electrifying performance.
Adding to the excitement, NEXA will unveil its first electric SUV, the E-Vitara, embracing a future of sustainable luxury. Meanwhile, the IIFA Green Challenge will continue its legacy of environmental stewardship, planting trees for every guest attending and creating a symbolic #IIFA25 Garden.
From its iconic debut in 2000 to this momentous occasion, IIFA has been a beacon of cultural connection, uniting global audiences through Indian cinema. As Jaipur gears up to host this historic event, fans can expect a magical celebration of artistry, culture, and entertainment that redefines cinematic excellence.
So, mark your calendars! This March, Jaipur will not just celebrate cinema; it will celebrate 25 years of dreams, legacies, and a shared love for storytelling that transcends borders.
Stay tuned for more updates and details
· Website https://www.iifa.com/
· Instagram https://www.instagram.com/iifa/?hl=en
· Facebook https://www.facebook.com/IIFA/
· YouTube https://www.youtube.com/user/IIFA
