• Goumbook celebrates 15 years of environmental action and innovation.
  • 130,000+ trees planted and 5,700,000 cigarette butts recycled for good.
  • Empowering over 150,000 individuals through workshops and collaborative programs.
  • Looking forward with bold sustainability goals and deeper collaborations.

Sustainability isn’t just a buzzword for Goumbook—it’s the driving force behind a movement that’s been shaking up the MENA region for 15 years. Founded in 2009 by Tatiana Antonelli Abella, this UAE-based social enterprise has become the go-to platform for positive environmental and social change, shifting the focus from talk to transformative action.

When Goumbook first launched, it wasn’t just another eco-friendly initiative—it was a bold, ambitious push to raise awareness about sustainable living in a region that was beginning to wake up to the environmental challenges of the modern world. Fast forward 15 years, and Goumbook has evolved into a powerhouse of sustainability, empowering communities, businesses, and individuals to embrace a future that’s green, equitable, and forward-thinking.

From planting over 130,000 indigenous trees through the iconic Give a Ghaf programme, to restoring mangroves and upcycling cigarette butts into construction materials, Goumbook’s impact is a masterclass in turning sustainability into action. Whether it’s providing over 42,000 meals to those in need or recycling tons of soap for hygiene kits, Goumbook’s contributions go far beyond environmentalism—they’re actively shaping a healthier, more connected society.

What makes Goumbook stand out is its ability to blend regional traditions with cutting-edge sustainability practices. Their environmental initiatives aren’t just about saving the planet—they’re about making local communities thrive in the face of climate change. The MENA Oceans Initiative, which engages businesses and stakeholders in ocean health and marine biodiversity, is a prime example of how this social enterprise is tapping into both innovation and indigenous knowledge.

But it’s not just the grand gestures that make Goumbook remarkable—it’s the small, everyday steps that collectively create massive change. They’ve mobilized over 150,000 people across the region, from schoolchildren to corporate employees, in ESG transformation and environmental education, proving that sustainability isn’t a one-time effort but a way of life.

As Goumbook celebrates this monumental 15-year milestone, founder Tatiana Antonelli Abella is quick to remind everyone: “Our journey is far from over.” It’s clear that this is just the beginning, and the next chapter is all about collaboration, bold action, and making sustainability even more inclusive. At their recent anniversary reception, the atmosphere buzzed with excitement for the next phase—focusing on deeper collaborations, innovative partnerships, and taking sustainability to new heights.

With so much achieved, Goumbook is now building a future where social responsibility isn’t just a concept—it’s the baseline for everything they do. From empowering individuals to pushing for systemic change in industries, Goumbook’s 15 years of impact are just the start of a bigger, bolder movement.

Goumbook’s 15-year journey isn’t just about celebrating the past—it’s a launchpad for a more sustainable future, driven by innovative minds, passionate changemakers, and a commitment to doing what’s right for both people and the planet. Here’s to 15 more years of impact—and an entire generation inspired to create, act, and lead for a healthier, greener world.

With sustainability as the compass and innovation as the fuel, Goumbook’s legacy is just beginning. Stay tuned for the next chapter—because the best is yet to come.

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