• Hilton launches branded residences in Dubai’s Jumeirah Garden City.
  • Apartments start at AED 1.6M with 2027 handover.
  • All homeowners receive Hilton Honors Gold status perks.
  • Project backed by WestF5 and One Broker Group expertise.

If Hilton’s latest move were a chess play, this one’s a checkmate. The hospitality giant just inked a sleek partnership with WestF5 (the real estate brainchild of West Zone Group and Fortune 5), to unveil DoubleTree by Hilton Residences, Dubai Jumeirah Garden City. And no, this isn’t your average “branded residence” announcement. Think less vanilla high-rise, more modern-day oasis in the middle of Dubai’s hottest up-and-coming postcode.

Set in the rapidly reinventing Jumeirah Garden City, tucked behind Sheikh Zayed Road, this AED 500 million project isn’t just capitalizing on location—it’s shaping the next chapter of urban living. With DIFC, Downtown, and the beach basically in your backyard, the buzz is warranted. DoubleTree by Hilton Residences promises 128 high-design apartments, complete with smart tech, plush interiors, and perks that feel more “first-class upgrade” than standard fare.

And here’s the kicker—Hilton Honors Gold status for every homeowner. That’s right. Buy a place, and suddenly your hotel stays are more luxe, your upgrades more frequent, and your travel flex is turned up to 11. Bonus points? Literally.

But this isn’t just about fancy features or marble lobbies. WestF5 is bringing the retail street smarts, Hilton’s adding five-star service DNA, and One Broker Group is rolling it all out with investor-friendly polish. Translation: a lifestyle ecosystem that isn’t just livable—it’s scalable. The starting price tag? AED 1.6M. The handover? June 2027. The upside? A serious contender for the most compelling branded real estate launch in the city this year.

Umar bin Farooq, CEO of OBG, summed it up best: this isn’t just about luxury—it’s about value that behaves like a brand. With rising demand for high-return, low-drama investments, the timing couldn’t be sharper. And let’s face it, who wouldn’t want Hilton-level housekeeping vibes in their actual house?

DoubleTree by Hilton Residences isn’t just a name-drop—it’s a power move. Dubai’s skyline might be full, but there’s always room for one more icon. Especially one that comes with room service.

Discover more or follow Hilton on Instagram @hilton.