- PUMA launches a bold sneaker activation at Mall of the Emirates.
- Step into the Mostro Pod for a 10-second adrenaline challenge.
- Sneakerheads can win exclusive Mostros in yellow and black.
- Live projections turn the mall into a full-blown sneaker spectacle.
If you’ve ever wished your sneaker obsession came with a side of spy-thriller energy, buckle up — PUMA just turned that fantasy into a full-blown reality show at Mall of the Emirates. Imagine neon-lit pods, a ticking clock, and the boldest sneaker drop of the season waiting for the brave. This isn’t a regular mall moment — this is “Free The Mostros,” and it’s as intense as it sounds.
Running from June 13–26, PUMA’s latest activation dares Dubai to go beyond window shopping and step into a challenge straight out of an action film. Inside the Mostro Pod, things heat up quickly. You get 10 seconds. The lights drop. A wall creaks open. Your instincts? The only map. Find the right compartment, and you walk out a legend ,with a pair of the bold new PUMA Mostros or exclusive drops in hand. Miss it? There’s always tomorrow night. Maybe.
Now, let’s talk about the sneakers stealing the spotlight. The PUMA Mostro, Italian for “monster” — isn’t here to blend in. With a sleek, spiked outsole and low-profile build, it walks the tightrope between retro-future vibes and streetwear swagger. This time, it’s making a power move in yellow and black, with three styles: Prime, Ecstasy, and the OG. Think of them as the final boss of your sneaker rotation.
And even if you’re not stepping inside the pod, the experience refuses to be ignored. Live projections, interactive displays, and a whole lot of dramatic energy make sure you feel the tension, whether you’re participating or just passing by with your iced latte.
In the words of Jonathan Bannister, Head of Marketing at PUMA, this is not your average product launch. “The Mostro is a statement of individuality,” he says. And with this activation? PUMA made sure the rollout matches the rebellion.
So, if you’re in Dubai and craving a hit of adrenaline (and maybe a new pair of Mostros), you know where to be. It’s bold. It’s loud. It’s unapologetically PUMA.
Pod’s waiting. 10 seconds. Tick tock.