• OMEGA unveils Aqua Terra 30 mm in stunning Kyoto setting.
  • Twelve elegant timepieces inspired by day-to-night versatility.
  • Star-studded launch with global icons and cultural artistry.
  • Collection available online and in boutiques since June 19.

Let’s be honest, some watches just tell time. OMEGA’s new Aqua Terra 30 mm collection whispers secrets, owns the room, and leaves behind a trail of subtle luxury. Unveiled in the cultural heart of Kyoto, this wasn’t just a product launch, it was a curated love letter to elegance, intimacy, and versatility. The kind of event where the only thing more breathtaking than the skyline was the wristwear.

The stage? Kyoto, at golden hour. Guests gathered as twilight kissed the ancient city, and OMEGA’s President and CEO Raynald Aeschlimann welcomed the world with a message that hit right in the luxury sweet spot — style that seamlessly transitions from day to night, with the kind of craftsmanship that doesn’t shout, but absolutely speaks volumes. Think smaller size, bolder statement.

The experience wasn’t your typical glass-of-champagne affair. Picture walking through floating voile corridors, each one peeling back to reveal a new facet of the 12-piece collection, each timepiece tucked into the dreamlike campaign theme: my little secret. Interactive installations blurred the lines between high art and high fashion — with confessional-style photo booths and live Japanese calligraphy making it more than just a product showcase. It was a sensory story.

And the guest list? Let’s just say the red carpet rolled itself out. Five of the six my little secret campaign stars turned Kyoto into the most stylish coordinates on the map: Ashley Graham, Danielle Marsh, Tems, Ariana DeBose, and Marisa Abela lit up the venue. From Grammy to K-pop to Oscar-winner, the room glowed with global brilliance — all orbiting around a single collection.

Also spotted in the crowd: international glam from Yara Shahidi to Maria Pedraza, Lena Mantler, Melissa Satta, and even Mexico’s power duo Karla Souza and Aislinn Derbez. Because if there’s one thing OMEGA understands, it’s that when stars align, you bring them to Kyoto and let the magic unfold.

The Aqua Terra 30 mm is already available — online and in boutiques — since June 19, 2025. But here’s the thing: this isn’t a watch you just wear. It’s one you keep close. Elegant, intentional, and made for moments when understatement feels like the ultimate flex.

Some watches keep time. This one keeps secrets. And yes, it’s already live. Go find your favorite at OMEGA.com.