- First standalone Martha Stewart boutique opens in City Centre Mirdif, Dubai.
- Stylish range spans cookware, bedding, fragrance, dining, and timeless décor.
- Apparel Group’s Middle East debut highlights Martha’s signature elegance and quality.
- More physical destinations coming soon across GCC following strong regional response.
Dubai just flipped the home décor script with a twist of classic charm. The first standalone Martha Stewart store has opened its doors at City Centre Mirdif, offering locals and visitors a curated lifestyle experience rooted in sophistication and everyday beauty. Think quality kitchenware, elegant bedding, irresistible fragrances, and décor that feels like it was always meant for your home.
This debut isn’t just another retail launch. It’s a lived-in vision of Martha Stewart’s world made accessible, framed beautifully within a store designed to inspire. Guests can touch exclusive cookware, wander through premium tabletop displays, or discover fragrance blends that honor Martha’s legacy of thoughtful living.
The store joins two other sites already open in Dubai, City Centre Mirdif doesn’t hold it alone anymore, but it is the first standalone boutique dedicated entirely to her aesthetic. Next, there’s a plan to spread the love across GCC with new stores heading to India, Kuwait, and Saudi Arabia soon.
This growth underlines a clear message: shoppers want more than products, they value ideas, curation, and a sensibility that marries function and beauty.
Apparel Group’s CEO Neeraj Teckchandani points out that bringing Martha to the region aligns with a philosophy of curating global brands that resonate at a personal level. Meanwhile, Marquee Brands sees this as more than retail; it’s an experiential journey where customers step into a story beautifully told.
This store is proof positive that home retail thrives when it speaks to the heart. It’s where practicality meets artistry, and every item seems to echo Martha’s standards for elevated living.
With the new Martha Stewart boutique, Dubai gains not just a store, but a soulful setting where elegance meets everyday use. It’s now open in City Centre Mirdif. Stop by to browse, style, and feel inspired, because beautiful living begins at home!
For more information, visit https://www.appcorp.ae/#vision.
