- HEYDUDE opens its first Gulf store at Abu Dhabi’s Reem Mall.
- The 135 sqm space offers men’s, women’s, and kids’ collections.
- Brand fuses comfort, versatility, and effortless style with global appeal.
- Apparel Group plans wider GCC expansion with more stores ahead.
The Gulf has a new name in casual footwear, and it is one that fans around the world already know well. HEYDUDE, the comfort-first brand that has built a global following, has officially opened its very first store in the region at Reem Mall, Abu Dhabi. Spanning 135 square meters, the new location marks the beginning of a wider GCC expansion, promising more doors to open in the years ahead.
Originally founded in Italy in 2008 and acquired by Crocs, Inc. in 2022, HEYDUDE has become synonymous with lightweight, ultra-comfortable shoes that feel unlike anything else on the market. The brand’s best-selling silhouettes, the Wally and the Wendy, have become icons in their own right, embraced by style-conscious consumers of all ages.
The appeal lies in the mix: effortless wearability combined with versatility that fits every kind of lifestyle. Whether it’s running errands, heading out for a casual meet-up, or traveling, HEYDUDE shoes are designed to adapt while keeping comfort at the forefront. This philosophy resonates strongly with Gulf consumers who increasingly value individuality, creativity, and ease of movement in their fashion choices.
Speaking about the launch, Neeraj Teckchandani, CEO at Apparel Group, said the brand’s ethos directly connects with the region’s evolving lifestyle preferences. “Our vision with HEYDUDE is to bring disruptive, comfort-driven footwear to the region’s growing community of consumers. We are excited to introduce a brand that not only prioritizes comfort but also celebrates individuality and relaxed living,” he shared.
Globally, HEYDUDE has witnessed rapid growth fueled by cultural collaborations, a rising social buzz, and the appointment of actress Sydney Sweeney as its global ambassador. Fans often own multiple pairs, with collections spanning men’s, women’s, and kids’ lines, creating a versatile wardrobe staple for every age group.
The Reem Mall store will spotlight this full range, giving UAE shoppers first-hand access to the brand that has already made waves across Europe and North America. Backed by Apparel Group’s strong presence in the region, HEYDUDE’s arrival signals both an exciting step for the brand and a commitment to bringing world-class names closer to Gulf consumers.
HEYDUDE’s arrival in Abu Dhabi brings fresh energy to the region’s casual footwear scene. With a focus on comfort and individuality, the brand is set to become a go-to choice for shoppers seeking both style and ease. Visit Reem Mall today to experience the debut collection!
