- Dubai welcomes its first homegrown handroll bar at 25 Jump Street.
- Chef Reif Othman crafts handrolls with bold flavors and fresh flair.
- YUBI fuses Japanese street culture, hip-hop, and vibrant social energy.
- Guests enjoy an immersive dining hub that’s inspiring, dynamic, and social.
Dubai’s dining scene is about to level up this September with the launch of YUBI, the region’s first homegrown handroll bar. Created by 7 Management and helmed by multi award-winning Chef Reif Othman, YUBI celebrates spontaneity with freshly prepared handrolls, Japanese street-inspired energy, and a buzzing social vibe that’s designed for today’s diners.
Set in 25 Jump Street at One Central, YUBI is more than a restaurant, it’s a cultural playground. The space pulses with music, fashion, and design, taking cues from Japanese street culture and hip-hop. Guests step into a setting that feels electric, dynamic, and instantly Instagrammable, while enjoying a front-row seat to Chef Reif’s signature style.
What makes YUBI stand out is the way it brings people together over food that’s both bold and approachable. Handrolls are the star, rolled fresh before your eyes and served with flair. But the menu doesn’t stop there. Diners can dive into sashimi, nigiri, and other Japanese favorites, each dish built on flavor, freshness, and creativity.
Key reasons why YUBI is set to steal the spotlight:
- Handrolls at the heart: Crafted fresh with bold flavors and precision
- Beyond the basics: A curated menu of sashimi, nigiri, and more
- Vibes on point: A dining space infused with music, art, and street style
- Social-first concept: A modern hub that feels as much about people as food
Rabih Fakhreddine, Founder and Group CEO of 7 Management, describes YUBI as “a lifestyle concept that reflects the evolving trends and desires of today’s diners.” Chef Reif Othman adds, “We want guests to discover handrolls in a whole new way, dining in a space that’s inspiring, social, and full of flavor.”
With its mix of food, culture, and atmosphere, YUBI is set to redefine what dining out in Dubai looks like. Whether stopping in for a quick bite or soaking up the full dining experience, this is where Japanese creativity meets Dubai energy.
Instagram: @yubidubai
