- MULU Reborn launches family collections from baby sizes to 5XL.
- Founder Kanessa adapts brand identity to motherhood and family life.
- Five timeless basics plus playful colours balance comfort and style.
- Collection blends cultural influences with practical pieces for busy families.
This September, MULU unveils Reborn, a family lifestyle collection that expands the brand from its plus-size beginnings to clothing for every generation. Founder Kanessa Muluneh channels her experience as a mother into practical design, offering sizes from baby to 5XL and premium fabrics meant to move with busy family life. Timed for back-to-school season, Reborn aims to simplify dressing for parents and their extended families.
MULU’s shift feels deliberate rather than sudden. The brand keeps its commitment to inclusive fit while widening its focus to family dressing, from toddlers to grandparents. Classic tones anchor the range, while two accent colours add personality. Pricing sits in the accessible premium range, and the pieces are designed for everyday use, whether that means school runs, family photos, or a relaxed weekend outing.
What the Reborn collection delivers:
- Sizes from baby through 5XL so everyone in the family can match or mix
- Five core colours: black, navy, maroon, brown, green, plus playful yellow and light blue
- Premium, stretchy fabrics that prioritize comfort and movement for daily life
- Modern takes on traditional garments, including contemporary abaya options with Arab influences
- Price banding from AED 400 to 600, positioned for established family shoppers
There is a clear human story behind the collection. Kanessa says MULU needed to grow as her life changed, and Reborn reflects that honesty. The collection’s mantra, unlock ease, unlock MULU, shows up in simple silhouettes and adjustable details that make dressing less stressful. The design language draws from Kanessa’s roots and her time in Dubai, marrying global appeal with local sensibility so families can wear pieces that feel both familiar and fresh.
As a family lifestyle label, MULU stakes a useful claim: fashion that respects routine while offering style. The Reborn launch positions the brand for seasonal family moments, from coordinated holiday photos to practical weekday wardrobes. Availability begins September 4, delivered through MULU’s online store and selected retail outlets, making it straightforward to shop for one person or the entire household.
Explore the MULU Reborn collection from September 4, available online and in select stores. Shop family sets and basics priced from AED 400 to 600, and embrace clothing designed to move with you and make everyday family life simpler!
For more information about MULU, please visit: www.mulu.world.
