• Innovation, sustainability, and serious glam take center stage.
• Eco disruptors and makeup mavericks steal the spotlight.
• Smart packaging and tech-driven beauty lead the charge.
• Dubai sets the stage for beauty’s bold new era.
The best of the beauty biz are lining up to bust their bronzers, perfect their perfumes, and show off next-gen packaging at one of the most glam events of the year, Beautyworld Middle East Awards 2025. The finalists list just dropped, and yes, it’s a runway of innovation, sustainability, and “wow, didn’t see that coming.”
The winners will be revealed on 29 October at the stunning Conrad Dubai. Expect confetti, couture, and a whole lot of highlighter.
The lineup this year is fierce, fabulous, and full of ideas that push the boundaries of beauty. Here’s a peek at some standout categories that are making waves:
Conscious Brand of the Year
Because saving the planet and looking good is the new luxury.
- Eartheories – earthy vibes, eco goals.
- idemo – minimalist chic with a sustainable brain.
- Le Jardin Retrouvé – perfume artistry meets planet love.
- LUSH Fresh Handmade Cosmetics – the OG rebels of the green game.
- Moreganics – organic edge with serious credibility.
Cosmetic Product of the Year
Serving pigment, innovation, and serious shelf appeal.
- Arooba Signature Eyeshadow Dips – Desert Goddess by Arooba Beauty — bold pigment, bolder name.
- Easy Bake Setting Spray by Huda Beauty — for the glow-all-day crowd.
- Remember Me Lip Gloss by Laverne — because your lips have memories now.
- Artist Color Pencil by Make Up For Ever — precision meets pigment perfection.
- Under Eye Brightener by Palladio Beauty Group — no more panda-eyes, friends.
Hair Product of the Year
Because a good hair day is basically therapy.
- Living Proof PhD Dry Shampoo by Beauty Solutions Trading — for “I woke up like this (but didn’t)” days.
- Hair & Scalp Clay by Maria Dowling — clay for your scalp, yes, it’s a thing.
- ghd Heat Protect Spray by Nazih Group — shield up before you straighten out life.
- SH-RD Protein Cream by Shaan Honq — protein for your hair because adulting is hard.
- Fabulous Leave-in Mask by Tempting Professional — mask on, world off.
And that’s just scratching the surface, there’s packaging, grooming, and tech innovation too. This year’s lineup is redefining what beauty stands for.
Sure, the event is glamorous. But there’s real substance behind the sparkle. The finalists aren’t just chasing trends, they’re shaping them. The spotlight’s on sustainability, innovation, and storytelling. Clean beauty, smart packaging, and tech-driven skincare are no longer niche; they’re the new normal.
And honestly, this is where the future of beauty is being written, by brands that care about purpose as much as polish. For anyone in branding or strategy, this list is like a crystal ball into tomorrow’s market.
What to Keep an Eye On
- Sustainability as status: Conscious brands are taking over — greenwashing’s out, genuine impact’s in.
- Packaging meets tech: Smart, intuitive design is officially the new luxury.
- Local goes global: Regional talent is stepping into the international spotlight.
- Storytelling wins: It’s not just what’s in the jar — it’s the story that sells it.
The Beautyworld Middle East Awards 2025 finalists are basically the Oscars of the beauty world, minus the long speeches and awkward red-carpet moments. Whether you’re a brand strategist in training or just a sucker for a good lipstick, there’s plenty of inspiration here.
So, mark your calendars for 29 October, because these beauty game-changers are about to take the stage, and possibly, your next skincare routine!
