- MULU hosts its Reborn 2.0 collection unveiling and desert cinema event at Nara Desert Escape on November 1.
- The family-friendly evening features an exclusive outdoor screening of The Parent Trap with relaxed seating.
- The event includes supervised family activations like archery, a bouncy castle, and photo moments.
- The brand, specializing in premium, practical family wear, embraces a “Desert Chic” dress code for guests.
The Dubai desert is set to host a unique blend of fashion, film, and family fun. MULU, the brand pioneering premium everyday family wear, is celebrating the launch of its Reborn and Reborn 2.0 collections with an exclusive, invite-only desert cinema evening. Set against the breathtaking backdrop of Nara Desert Escape on Saturday, November 1, 2025, this event highlights MULU’s commitment to values, practicality, and togetherness.
MULU, founded by Kanessa Muluneh, has evolved into a key player in Middle Eastern fashion by creating timeless essentials for every facet of family life. The brand’s philosophy is rooted in ease, inclusivity, and values, ensuring its premium family wear seamlessly accompanies busy parents and active kids. The Reborn and Reborn 2.0 collections reflect this focus, offering stylish and durable clothing designed to connect families.
The premiere event at Nara Desert Escape is a reflection of this ethos, inviting guests to escape the city’s pace for a moment of quiet connection. Founder Kanessa Muluneh will deliver an address, followed by an exclusive sneak peek of the Reborn 2.0 screening.
The evening is meticulously curated to be both elegant and family-friendly. While adults network and browse the MULU collections, children are entertained through a dedicated lineup of supervised family activations:
- Outdoor Play: High-energy fun is available with archery, swings, and a staffed bouncy castle.
- Shared Memories: The highlight of the evening is the private outdoor screening of the classic movie, The Parent Trap, watched from relaxed desert seating.
- Dining and Drinks: Guests will enjoy sophisticated non-alcoholic mocktails, soothing drinks, and classic movie-night bites, ensuring the experience is both indulgent and mindful.
Crucially, the family activations remain available during the screening for families with younger children, offering parental peace of mind so that all confirmed guests can fully enjoy the full run of show without interruption.
The dress code for the event is Desert chic in neutrals, encouraging style that is both elevated and appropriate for the Nara Desert Escape setting. The entire welcome experience is designed around golden-hour photo moments, ensuring the aesthetic appeal of the Dubai desert sunset is captured and shared.
For guests traveling from the city, complimentary pick-up and drop-off from Business Bay Metro Station are provided, underscoring the event’s commitment to a seamless experience from city to dune.
MULU’s Reborn premiere promises to be the ultimate Dubai desert escape, blending family fun with premium fashion and nostalgia. Discover the Reborn collection and embrace the brand’s unique philosophy for modern family life!
