- Fragrance World introduces Street Origins, a bold new perfume line celebrating individuality and movement.
- The entire collection is gender-neutral, designed to evolve with one’s personality, not define it.
- The brand promises originality and quality without the heavy price tag, leveraging its manufacturing strength.
- Upcoming collaborations with renowned perfumers like Jordi Fernández and Pascal Gaurin will define the brand’s vision.
The Middle East is no longer just following global fragrance trends; it is setting them. Fragrance World has introduced Street Origins, a bold new perfume line that is nothing short of a creative rebellion in the crowded beauty industry. Conceived by Safeer Moidu, Joint CEO of Fragrance World, the line is built on a simple, expressive idea: create long-lasting, original fragrances that are accessible and unafraid to stand out.
Street Origins is a direct challenge to the market’s reliance on imitation. The line delivers high performance scents designed from scratch, proving that originality and quality can coexist without the heavy price tag associated with traditional luxury houses.
The name captures the brand’s spirit: Street, where creativity and youth culture thrive (from sidewalks to skate parks), and Origins, the memories, moods, and cities that shape each individual. This philosophy celebrates individuality and bold self-expression.
- Gender-Neutral Design: Every fragrance is gender-neutral, marking a new era where scent is viewed as an extension of one’s personality, not a binary label. This resonates with the highly informed, trendy consumer base that prioritizes lifestyle over traditional classifications.
- Collectible Art: Each scent draws inspiration from the rhythm and texture of a city’s nightlife, interpreted through bold colors, graphic artwork, and distinctive bottle designs that feel instantly collectible.
Street Origins is more than just a product launch; it functions as a creative platform. The collection spans two tiers to serve every mood: the Origins Range (26 everyday signatures) and the Icon Range (14 limited-edition drops with statement finishes).
The commitment to artistry is reinforced by Fragrance World’s strategic collaborations through its creative innovation arm, French Avenue. The company is partnering with internationally acclaimed perfumers from top houses like Givaudan and IFF, including renowned names such as Jordi Fernández, Shinichiro Oba, Pascal Gaurin, and Jean-Christophe Hérault. This powerful convergence of global talent and Middle Eastern manufacturing strength solidifies Fragrance World’s role in leading a new narrative for the region’s perfumery.
Street Origins is Fragrance World’s unapologetic return to originality, offering raw, bold, and long-lasting fragrances for everyday life. It’s time to choose a scent that reflects your true, creative self.
Explore the full collection and redefine your expression on Shopfragranceworld.com.
