- Apparel Group hosts free wellness events at Dubai Hills Mall featuring Rituals, F5, and Skechers.
- Every participant receives a digital voucher confirming a mangrove tree planted on their behalf.
- Rituals offers a relaxing sound healing session for mind-body harmony on November 9th.
- F5 brings the heat with a high-energy Total Body HIIT session on November 16th, maximizing performance.
The Dubai Fitness Challenge (DFC) is not just about achieving a personal best; it’s about community and environmental responsibility. Apparel Group, a major local conglomerate, is reinforcing this holistic approach with its strategic participation in DFC 2025. The company is hosting a series of engaging, free wellness and fitness activities while integrating a unique CSR initiative: planting a mangrove tree for every person who participates. This approach brilliantly connects personal health with the health of the planet, appealing directly to the increasingly eco-conscious consumer.
Apparel Group is leveraging the distinct personalities of three of its key lifestyle brands, Rituals, F5, and Skechers, to offer a well-rounded DFC schedule at Dubai Hills Mall and other locations. This variety ensures that both the need for high-intensity movement and mindful recovery are met, supporting the 30×30 mission effectively.
- Mindful Recovery: On November 9th, Rituals will offer a deeply relaxing sound healing experience at 7:30 AM. This session is designed to harmonize the body and mind, acknowledging the crucial role of mental wellness in sustained physical activity.
- High-Intensity Performance: A week later, on November 16th at 7:30 AM, F5 brings the fire with a high-energy Total Body HIIT session. Known for its performance-driven gear, F5 guarantees an invigorating, full-body workout designed to maximize results.
- Community Movement: Skechers is rallying families and fitness enthusiasts with its DFC Community Fun Runs across various Dubai malls, promoting movement for all ages and abilities in an inclusive, energetic environment.
The most compelling aspect, however, is the green incentive. Neeraj Teckchandani, CEO of Apparel Group, emphasized this commitment: “Through the combined efforts of our brands and communities, we are proud to support Dubai’s vision of health, well-being, and environmental responsibility.” By offering participants a digital voucher confirming a mangrove tree has been planted, the company turns a simple workout into an act of environmental contribution.
This initiative reflects a wider, trendy shift among corporate giants to link consumer action directly to sustainable outcomes. Mangroves are vital to the UAE’s ecosystem, acting as crucial carbon sinks and coastal protectors. By making a tangible, eco-friendly gesture for every participant, Apparel Group reinforces its role as a community-driven organization that champions positive change that lasts.
The company is demonstrating that a truly healthy lifestyle extends beyond the individual body to encompass the collective environment. This unique pairing of wellness activations and environmental action inspires individuals and families across Dubai to lead active, balanced, and sustainable lives.
Don’t just get fit; get green. Join the free wellness sessions hosted by Apparel Group this November and contribute to the health of the planet while achieving your personal best.
Register for the free Rituals sound healing or F5 HIIT session and contribute to the mangrove planting initiative today!
