- Hackett London launched its A/W 2025 campaign, “Tradition and Modernity,” hosted by Apparel Group at Dubai Hills Mall.
- Racing icons Carlos Sainz, father and son, made a striking entrance as the official campaign ambassadors.
- The collection features refined tailoring, rich tartans, classic tweeds, and modern reinterpretations of British style.
- Apparel Group plans a major expansion, opening twenty-five new Hackett London stores across the GCC over five years.
Dubai Hills Mall recently hosted a major convergence of motorsport prestige and British heritage. Apparel Group, in partnership with AWWG, welcomed racing icons Carlos Sainz, father and son, for the exclusive launch of Hackett London’s Autumn/Winter 2025 Campaign, “Tradition and Modernity: A Winter Together.” The event was a dazzling statement that reinforced Hackett London’s position as a distinguished global brand, blending the sophistication of refined tailoring with the energy of contemporary celebrity.
The arrival of Carlos Sainz Sr. and Jr. was a meticulously planned spectacle. The duo made a striking entrance through Dubai Hills Mall in a custom-tailored procession, capturing the essence of precision and contemporary British style that defines Hackett London. This choice of ambassadors perfectly bridges the world of high-octane racing, which demands meticulous attention to detail, with the timeless craftsmanship of fine tailoring.
Guests, including industry leaders, media, and influencers, explored the Autumn/Winter 2025 Collection, which is known for its luxurious textures and classic silhouettes. The collection showcases:
- Refined Tailoring
- Classic Tweeds and Rich Tartans
- Modern reinterpretations of archival pieces
The afternoon included a panel discussion with the racing icons, moderated by UAE-based British journalist Tom Urquhart, allowing guests to delve into the meaning behind the “Tradition and Modernity” theme.
This campaign launch is more than a fashion event; it signals a major strategic investment in the Middle East. Neeraj Teckchandani, CEO of Apparel Group, emphasized the commitment: “This moment reflects our strengthened partnership with AWWG and reinforces our commitment to expanding Hackett London across the UAE, KSA, Qatar, and Oman with twenty-five new stores planned over the next five years.”
Hackett London appeals to a discerning luxury audience that appreciates the brand’s enduring heritage and the quality of its craftsmanship. The collection offers a sense of considered, aspirational style, perfectly suited for the winter months in the Gulf. Apparel Group’s continued drive ensures that world-class fashion experiences and distinguished global brands are easily accessible to the regional market.
The Hackett London Autumn/Winter 2025 Collection is now available across Apparel Group’s regional stores. Experience the perfect blend of British heritage and contemporary style this season.
Visit the Hackett London store at Dubai Hills Mall or other regional locations to explore the Autumn/Winter 2025 Collection!
For more information, visit https://www.appcorp.ae.
