- VOX Cinemas launches an upgraded IMAX auditorium featuring advanced laser technology.
- The massive 23.2 metre screen is the largest within Yas Mall.
- Experience Avatar Fire and Ash with 12 channel immersive surround sound.
- Refurbished auditoriums include premium gliders and luxury leather recliner seating options.
The lights have dimmed on the old ways of watching film as Abu Dhabi welcomes a superior cinematic era. Today, VOX Cinemas officially pulled back the curtain on its advanced IMAX auditorium at Yas Mall, timed perfectly for the global release of Avatar: Fire and Ash. This is not just a standard upgrade. It is a total transformation of the movie-going ritual, combining a massive floor-to-ceiling viewing experience with the kind of high-end comfort that turns a simple night out into an aspirational event for tech enthusiasts and film lovers alike.
Modern audiences are no longer satisfied with small screens and basic seating when they can stream at home. This new flagship destination addresses that pain point by offering a scale that makes every story feel bigger. The auditorium is powered by IMAX with Laser, delivering ultra-bright images and lifelike contrast. For those who value the technical side of the arts, the 12-channel sound system places you at the center of Pandora, while energy-efficient engineering reflects a commitment to precision and sustainability.
The refurbishment goes far beyond a single screen, making the entire Yas Mall location a luxury social hub:
- Premium Comfort: Eleven standard screens have been converted to Premier, featuring modern gliders and recliners.
- Luxury Dining: The flagship THEATRE concept has expanded, offering gourmet dining and personalized service in reclining leather seats.
- Total Refresh: The foyer, Candy Bar, and common areas have been redesigned for a polished and sleek guest journey.
- Regional Leadership: VOX now operates 15 IMAX locations across the region, totaling over 4,100 high-end seats.
Ignace Lahoud, CEO of Majid Al Futtaim Entertainment, noted that this upgrade reflects a continued ambition to bring audiences closer to the stories they love. By remodeling the 4DX space into an additional THEATRE screen, the mall now offers even more premium capacity for discerning guests. Every frame shown undergoes a proprietary remastering process, ensuring the filmmaker’s vision is delivered with heightened clarity and impact. This reflects the brand value of bold innovation, staying ahead of the curve as the leading exhibitor in the Middle East.
As the winter season brings a powerhouse slate of titles, the upgraded Yas Mall location stands ready as the ultimate destination for entertainment. Whether you are there for the breathtaking visuals of the new Avatar or the gourmet snacks in THEATRE, the experience is designed to be unparalleled.
Shop now at voxcinemas.com or use the VOX Cinemas App to book your premium IMAX seats for Avatar: Fire and Ash today!
