- Le Pique-Nique Brunch debuts Saturday January tenth at ICD Brookfield Place.
- Charming picnic baskets and fragrance inspired cocktails define the sensory experience.
- Jo Malone London scent installations and candles refresh the Parisian interiors.
- Dedicated kids art area offers creative activities inspired by French culture.
The scent of English Pear and Freesia is currently mingling with the aroma of freshly baked croissants in the heart of DIFC. Josette, the award winning Parisian inspired gem, has just unveiled an exclusive collaboration with Jo Malone London and Moët and Chandon to launch Le Pique-Nique Brunch. Starting January 10, this weekly garden inspired celebration promises to turn your Saturday into a multi sensory journey where high fashion fragrance and fine dining intersect with effortless finesse.
Modern diners are looking for more than just a meal; they crave immersive stories that engage all five senses. This trend toward “sensory dining” is perfectly captured by the roaming fragrance inspired cocktail trolley and subtle scent installations throughout the restaurant. It addresses the desire for an aspirational lifestyle where the boundaries between beauty and gastronomy are beautifully blurred. For the tech savvy socialite who values every aesthetic detail, this partnership reflects a commitment to bold innovation, making it the most talked about Saturday destination in the city.
The experience is built around the art of living beautifully and features several playful interactive elements:
- Tableside Picnic Baskets: Each table receives a basket filled with Quiche Lorraine, viennoiseries, and baguette sandwiches for a relaxed sharing vibe.
- Liquid Artistry: Monthly signature cocktails are crafted to mirror Jo Malone London’s iconic fragrance notes like Taif Rose.
- Interactive Stations: Guests can visit a dedicated crêpe trolley or indulge at the Moët and Chandon ice cream station.
- French Entertainment: A live guitarist and singer flown in from France provide a joyful and authentic Parisian soundtrack.
The human angle of this brunch is centered on meaningful connection and the joy of a shared family afternoon. While parents savor personalized Bloody Marys prepared tableside, young guests can explore their creativity in a dedicated crafts zone, painting iconic Parisian symbols. This heart led programming ensures that the “Magic of Togetherness” is felt by every generation. It is a true reflection of Josette’s evolution toward a seasonal, garden inspired identity that celebrates freshness and the playful elegance of a sunny day in Paris.
Make sure to book your spot early for the grand debut on January 10. Whether you are a fragrance enthusiast or a lover of fine French cuisine, this picnic under the DIFC skyline is set to be a legendary addition to the winter season.
Take your Saturday afternoon to a higher level by stepping into this fragrant, garden inspired world of luxury. From the first sip of champagne to the last lingering scent, the experience is designed to surprise!
