- Two new flavors Honey I’m Comb and Jam or Go Nuts.
- Interactive Museum of the Future pop up runs until January eleven.
- Exclusive Careem delivery drops begin daily from January twelve onwards.
- New bars retail at sixty-eight dirhams with two daily drops.
The most competitive sport in Dubai just added two new trophies to the cabinet. FIX Dessert Chocolatier has officially taken over the Museum of the Future to unveil its latest creations, blending cutting edge technology with the comforting flavors of the past. In a city where global food trends are born, this collaboration with Careem brings a futuristic twist to chocolate, featuring everything from a robotic dog to a high stakes laser heist for exclusive merchandise.
Digital foodies and dessert enthusiasts are currently obsessed with “newstalgia,” a trend where childhood favorites are reimagined with premium, artisanal touches. This launch addresses that craving by transforming the humble peanut butter and jelly sandwich into a sophisticated dessert bar. For the tech savvy audience, the integration of a Robo Dog and interactive photo booths at the pop up reflects a commitment to bold innovation, ensuring the experience is as shareable as the chocolate itself. It is a social victory for a home grown brand that has mastered the art of the viral moment.
The new additions to the FIX family offer two distinct sensory journeys for the palate:
- Jam or Go Nuts: A love letter to the lunchbox classic featuring crunchy peanut butter, a jammy center, and a signature blondie chocolate finish.
- Honey I’m Comb: An indulgent experience combining silky mousse that melts instantly with the satisfying snap of caramelized honeycomb.
- Interactive Discovery: Visitors at the museum can attempt a laser heist challenge to win bars before the official delivery launch.
- Limited Availability: Following the pop up, these hand crafted bars will be released in strictly timed daily drops at 2pm and 5pm.
This reflects the brand value of layering textures and stories into every bite, a philosophy championed by co-founder Sarah Hamouda. The human angle of this story is about the memories we carry, from the uncomplicated taste of school lunches to the thrill of discovering something entirely new. By partnering with Careem, the brand ensures that even as demand reaches fever pitch, the delivery of these treats remains a seamless part of the urban experience. It is an aspirational look at how tradition and technology can coexist in one gold-wrapped bar.
Make sure to visit the Museum of the Future before January 11 to get a first look at these iconic new flavors. For everyone else, keep your apps updated and your fingers ready for the first exclusive drop on the twelve.
Take your dessert game to a higher level by securing these limited edition nostalgic treats. Whether you are a fan of the classic PBJ or the refined snap of honeycomb, the future of chocolate is here. Shop now at the Careem app to join the movement today!
