- New Balance opens its first Grey store in the Middle East.
- The concept showcases the brand’s most premium footwear and apparel.
- Grey store becomes regional home for exclusive collaborations and limited drops.
- Designed as a refined, immersive retail destination for luxury shoppers.
Luxury retail in the Middle East continues to evolve, and New Balance is marking a defining moment in that journey. The brand has officially opened its first-ever Grey store in the MEAI region at Place Vendôme Mall in Doha, introducing its most elevated retail concept to date. Designed as a curated expression of heritage, craftsmanship, and modern luxury, the Grey store represents a significant milestone for New Balance in the region.
Conceived as the pinnacle of the brand’s global retail vision, the Grey store brings together New Balance’s most premium offerings under one carefully considered roof. The concept is built around the values of provenance, quality, and timeless design, catering to luxury shoppers and style-led consumers who appreciate refined aesthetics and exceptional construction. Every detail of the space reflects a deliberate shift toward quieter luxury, where materials, form, and craftsmanship take centre stage.
At the heart of the Grey store is an elevated product selection that highlights the very best of New Balance. The space features exclusive capsules from the iconic Made in USA and Made in UK ranges, produced in the brand’s own manufacturing facilities in the United States and England. These collections reflect decades of artisanal expertise and a commitment to uncompromising standards, offering footwear and apparel defined by superior materials, precision, and enduring design.
Alongside these heritage-driven lines, the store also presents progressive collections from Tokyo Design Studio and Shanghai Design Studio. These design-led expressions reinterpret performance and lifestyle silhouettes through a more experimental lens, blending advanced materials with cultural inspiration. The Grey store also becomes the exclusive regional home for all New Balance collaborations, giving shoppers rare in-person access to limited-edition partnerships and highly sought-after drops, many of which will only be available at this location.
Spanning 228 square meters, the store’s interiors are intentionally restrained yet striking. A tonal grey palette, refined architectural textures, and carefully balanced lighting create a calm, immersive environment that allows the product to speak for itself. The atmosphere is contemporary and composed, aligning seamlessly with the expectations of Place Vendôme Mall’s luxury-focused audience.
Speaking on the launch, Stuart Henwood, Senior Director at New Balance MEAI, shared that the Grey store is designed as the ultimate home for the brand’s most exclusive products. From culturally driven sneaker collaborations to high-fashion crossovers with luxury houses, the concept firmly positions New Balance within today’s luxury conversation. The choice of Qatar reflects the brand’s confidence in the market and its long-term commitment to the region.
The opening also strengthens Place Vendôme Mall’s position as one of the Middle East’s most prestigious luxury shopping destinations. With its curated mix of global fashion houses and premium lifestyle brands, the mall offers a natural setting for the region’s first Grey store and its discerning clientele.
With the launch of the Grey store in Doha, New Balance introduces a new chapter of premium retail to the Middle East. Rooted in heritage and elevated by modern design, the concept offers collectors and style connoisseurs a refined destination where craftsmanship, culture, and exclusivity come together!
