UAE-born apparel brand Rawform launches a seamless modal collection engineered for the intense regional heat.
- Rawform debuts a breathable seamless modal collection for real heat.
- The wire free construction removes painful pressure points completely.
- Enjoy maximum breathability with skin friendly certified plant plant-based fibers.
- Sizing options extend to extra large with built in support.
Stepping out of an air-conditioned office in Downtown into the mid-afternoon humidity is a sensory shock that every resident understands. While fashion conversations in the Emirates often revolve around statement linen or flowing silhouettes, a far more critical layers conversation is happening underneath it all. This collective realization that summer comfort starts from the very first layer has turned the search for premium plant based innerwear into an absolute priority for women navigating the local climate.
The launch of the Rawform KnitForm collection addresses this exact regional struggle. Founded by Clarisse Mar, the UAE-born lifestyle brand refuses to follow the industry standard of using cheap, synthetic fabrics that trap heat against the skin. Instead, this second collection focuses on a simple, powerful premise: your underwear should work with your body rather than against it. By offering an alternative to standard nylon and polyester options, the brand provides everyday essentials Dubai women can wear from a morning desk session to an evening yoga class without a second thought.
The engineering behind the new collection relies heavily on plant-based innovation rather than performance marketing hype. The seamless modal bra and matching mid-rise brief use a one-piece knit construction that completely eliminates traditional seams, tags, and rigid wires. Crafted from a premium Lenzing Modal blend, the fabric provides natural temperature regulation and exceptional moisture-wicking properties. This ensures the skin stays cool and dry even during the peak of summer. It is a smart approach to design where comfort is treated as a core architectural necessity.
True inclusivity has also shaped the development of these pieces. Rather than simply scaling up a standard pattern, the brand has built additional support and wider straps directly into the larger sizes, which run up to XL. Clarisse Mar rightly points out that too many brands design for the hanger rather than the actual body. This philosophy is evident in the wire-free support that maintains its shape and recovery over long-term wear. The tonal color palette features sophisticated shades like Miso, Cocoa, and Ink, fitting perfectly into a minimalist, contemporary wardrobe.
Choosing to invest in materials that respect your skin barrier is a bold move for the conscious consumer. This direct-to-consumer launch brings a vibrant, mindful energy to the regional apparel scene, encouraging us to rethink our most intimate wardrobe choices. The collection is available exclusively online, making it incredibly easy to upgrade your top drawer from the comfort of home. Your skin deserves the softest, most breathable protection available.
The latest arrival from Rawform brings a fresh energy to the regional essentials market. It recaps a dedication to pure fabric performance that will redefine your daily routine. Explore the full range online today to discover true climate-smart luxury!
Instagram: @rawform.co
