A curated weekend of shopping, wellness and local creativity awaits.
- Homegrown brands showcase fashion, beauty and lifestyle products together.
- Guests enjoy complimentary wellness experiences throughout the three day event.
- Local artists present original works and meet visitors personally.
- Luxury shopping meets community spirit in the heart of Jumeira.
There is a noticeable shift happening across Dubai’s lifestyle scene. Shoppers are becoming more intentional. Instead of browsing endless shelves or scrolling through global marketplaces, many are actively seeking brands with local stories, personal craftsmanship and a genuine connection to the community. That trend sits at the heart of the Dubai Pop Up Event returning this month.
From 26 to 28 June, Elevate Pop Up Experience brings back its highly anticipated Summer Edit at V60 Café on Wasl Road. More than a traditional shopping event, the gathering celebrates the growing appetite for homegrown brands, independent creatives and meaningful lifestyle experiences. It’s where discovery happens naturally.
Visitors can explore a carefully curated mix of fashion, jewellery, skincare, wellness and home décor brands, all representing the creativity and entrepreneurial spirit flourishing across the UAE. Rather than overwhelming guests with endless options, Elevate focuses on quality, curation and personal connection.
Across the Emirates, consumers are increasingly choosing brands that reflect local identity and craftsmanship. People want to know who created the products they buy. They value authenticity.
A major highlight of this year’s edition is its spotlight on local artists Diana Hawatmeh and Sheikha Al Serkal. Guests will have the opportunity to experience their work up close while meeting the creative minds behind it. Those personal interactions often become the most memorable part of events like these.
Beyond shopping, Elevate transforms the experience into a wellness focused escape. Complimentary massages by Cyan, manicures by Pause Home Beauty and introductory Reiki sessions led by Grandmaster Nadia Siddiqui offer visitors the chance to slow down and recharge while exploring the event.
Today’s luxury is increasingly defined by experiences rather than possessions alone. Consumers are looking for events that combine beauty, wellbeing and community in one destination.
A specially curated music experience by Amp adds another sensory layer to the atmosphere, while complimentary valet parking ensures a seamless visit from arrival to departure. Every detail has been designed to encourage guests to linger, connect and discover something new.
For anyone passionate about local talent, thoughtful shopping and wellness driven experiences, Elevate Summer Edit offers a refreshing way to spend a weekend in Dubai. Entry is complimentary, making it one of the season’s most accessible lifestyle events!
Instagram: @elevate.privee
