Dubai in August means back-to-back plans, lobby-to-desert temperature swings and zero time for touch-ups. e.l.f. has built the entire product lineup for exactly that.
- e.l.f. Power Grip Primer grips makeup all day with hyaluronic acid from just AED 55
- The new Sheer For It Blush Tint doubles as a lip and cheek colour in five shades
- Power Grip Primer Niacinamide adds 4% niacinamide for brightening and tone-evening
- All five products are available exclusively at Sephora Middle East stores and online
e.l.f. Cosmetics UAE is having a very good August. While the rest of us are managing the specific chaos of a Dubai summer, juggling lobby air conditioning, outdoor heat that makes mascara rethink its entire existence, gym sessions, brunches and the inevitable plot twist that turns a quick errand into a full evening out, e.l.f. has quietly dropped five products that address all of it. Available exclusively at Sephora Middle East, this August edit covers grip, glow, colour, hydration and overnight skin recovery. Here is every single product, what it does and why it belongs in your August kit.
e.l.f. Power Grip Primer
The anchor of the entire lineup. Power Grip Primer uses a sticky gel-based formula to grip makeup for long-lasting wear while hydrating and smoothing the look of skin for a dewy finish. Powered by hyaluronic acid, the translucent formula applies clear and works across all skin tones, which means it is as functional as it is versatile. Three sizes cover every scenario:
- Power Grip Primer: AED 55, the everyday essential
- Power Grip Primer Mini: AED 35, travel-sized and bag-ready
- Power Grip Primer Jumbo: AED 120, 3X the formula for maximum grip at an unbeatable price
For a Dubai August where your makeup needs to survive everything from a morning meeting to a late-night dinner, the grip this primer provides is not a nice-to-have. It is the entire foundation of the day.
e.l.f. Power Grip Primer Niacinamide +4%
The same iconic sticky gel texture, now with a skincare upgrade built in. Power Grip Primer Niacinamide +4% infuses the original formula with 4% niacinamide to help even out the look of skin tone and brighten the appearance of dullness, all while keeping makeup locked in place through every plan change the day throws at you. For UAE residents dealing with uneven skin tone from sun exposure or stress, the niacinamide addition makes this the smarter daily choice. Available at Sephora Middle East at AED 55.
e.l.f. Sheer For It Blush Tint
One product. Two uses. Zero effort. The Sheer For It Blush Tint is a lip and cheek tint that delivers a sheer wash of buildable colour with a naturally flushed finish. Its lightweight, watery texture blends directly into skin and lips, and the transfer-resistant formula leaves a lasting stain that survives everything a full Dubai day can produce. Infused with hyaluronic acid for added hydration, it is the kind of product that makes your makeup bag lighter and your routine faster without sacrificing anything on the result.
Available exclusively at Sephora Middle East in five shades at AED 30 each:
- Cherry Cola: a deep, wine-tinted flush
- Plum Up: a rich berry for deeper skin tones
- Orange Crush: a warm, sun-kissed coral
- Left on Red: a classic, confident red
- Pink Positive: a soft, everyday pink
e.l.f. Holy Hydration! Thirst Burst Pore-fecting Toner
For when the day takes its toll on your skin rather than just your makeup. The Thirst Burst Pore-fecting Toner delivers a double-action formula: 2% BHA to help exfoliate, smooth skin texture and refine the look of pores, alongside a 1% Hydrating Hibiscus Complex to plump and hydrate simultaneously. Non-comedogenic and designed to hydrate without stripping, it sits naturally into a morning or evening routine and works especially well when summer heat and air conditioning are cycling through your skin at different intervals all day. Available at Sephora Middle East at AED 65.
e.l.f. Holy Hydration! Face Cream Fragrance Free
The closer. After a day that refused to slow down, Holy Hydration! Face Cream Fragrance Free is what you apply before sleep and wake up grateful for. Enriched with jojoba oil, shea butter and cucumber extract, this overnight face cream replenishes lost moisture while soothing and softening the look of skin through the night. The fragrance-free formula makes it accessible for sensitive skin and is the kind of product that does its best work quietly, while you are not paying attention. Available at Sephora Middle East at AED 65.
e.l.f. Cosmetics arrived in the GCC with social mentions up 38% ahead of its regional launch, confirming what the beauty community in the UAE already knew: this brand delivers premium quality at prices that make the conversation about accessible beauty genuinely meaningful. All 100% vegan and cruelty-free, the August lineup is available now across Sephora Middle East stores and on sephora.me. Your day is not going to slow down. Your glam does not have to either.
Available exclusively at Sephora Middle East!
