- Allbirds celebrates a decade with the redesigned Wool Runner NZ launch.
- Wool-blend upper and Allbirds Featherbed insole prioritize immediate comfort.
- SweetFoam midsole and updated contour offer a smooth, grounded stride.
- Available from August 5, 2025, in full and half sizes, priced AED 475.
Ten years after the first Wool Runner reshaped casual footwear, Allbirds returns to its roots with the Wool Runner NZ, a refreshed silhouette that keeps the original’s comfort while sharpening fit and materials. The new design leans into Merino wool performance, a dual-density Allbirds Featherbed insole, and an updated SweetFoam midsole contour, all introduced as the brand marks a decade of sustainable design and steady iteration.
Allbirds tested more than 45 footbed variations to find the right out of the box feel, and the Wool Runner NZ puts that research into practice. Key features include:
- Wool-blend upper, collar and tongue lining for temperature regulation and softness
- Allbirds Featherbed dual-density insole with memory foam and wool topcloth
- Refined SweetFoam midsole with fresh underfoot contour for support and balance
Design details nod to the shoe’s heritage while adding subtle sophistication, such as fluting on the midsole sidewall, new eyelet construction, and a concentric outsole pattern. The NZ suffix honors Allbirds’ New Zealand origins and the brand’s founding commitment to natural materials.
The Wool Runner began as a challenge to conventional footwear norms, swapping virgin synthetics for superfine Merino wool. Co-founder Tim Brown reflects that the brand’s mission remains steady: make better things in a better way. Adrian Nyman, Allbirds’ Chief Design Officer, describes the Wool Runner NZ as a blend of iconic comfort and refined simplicity, with an updated fit and elevated feel. The new shoe is also part of a wider brand refresh, including a reimagined e-commerce experience and updated storefronts rolling out through 2026.
For customers who value comfort, minimalist design and sustainability, the Wool Runner NZ offers a credible evolution rather than a dramatic reinvention. It keeps the approachable, natural feel fans expect, while improving support and fit for long days on foot. With sizes available for both women and men and a retail price of AED 475, the launch puts a thoughtful daily shoe within reach for those prioritizing materials and comfort.
The Wool Runner NZ is available in store and online from August 5, 2025. Try the updated fit, feel the new Featherbed insole, and see how a decade of design refinement looks and feels on foot. Shop the Wool Runner NZ to mark the next chapter in Allbirds’ story!
For more information, please visit www.allbirds.com.
